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Sponsorship is not the only marketing opportunity the World Cup offers

Wednesday 13th June 2018 | Tagged as: World Cup, Football, Tom Platt, Russia, Sponsorship, Brands

If you’re anything like me, the World Cup provides plenty of reasons to celebrate: football on every day of the week, seeing the best players the world has to offer and the potential for England to bring home a trophy for the first time in decades (or not, as so often ends up being the case). But it’s not only we football fans who get excited about the World Cup; major producers of consumer goods also see the competition as a golden opportunity to grab the attention of potential customers of all ages.

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The Print Industry and the World Cup: the tale of finding Jorge Claros

Friday 11th July 2014 | Tagged as: Wide Format, Print, Patrick Anderson, World Cup

Author: Patrick Anderson

“Show your face, Jorge Claros!” I hiss, as I feverishly tear open my umpteenth packet of stickers for Panini’s official World Cup 2014 album. Got. Got. Got. Got. GOT. Disappointment once again as that faceless Honduran midfielder player - that damned number 401 - continues to elude me and my friends, rendering our book incomplete once more. OH THE HUMANITY. And we’re not the only ones.

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The FIFA World Cup…..a parade of the best in football, or the best in print?

Wednesday 18th June 2014 | Tagged as: Print, World Cup, Football

Author: Lucy O'Dea

Football mania has begun…..and love it or hate it, football supporters from all around the world have turned their attention to Brazil, as their teams battle it out in the 2014 FIFA World Cup.  Houses, shops, bars and offices have become draped in patriotic flags, bunting and posters; adults and kids are supporting team attire of various sorts while the all-essential match planner wall charts have come out with a vengeance, as the office sweep stakes swing in to action (yes, we’re full steam ahead at AD too… come on Greece!)

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