11-07-2012

Bringing back Nostalgia to boost sales

Author: Lucy O’Dea

Although the official jubilee weekend (and most of the summer so far) may have been a bit of a washout to say the least, how many of you have bought something with a union jack on and how many still have bunting in their street/garden/local pub.  As much as I hate to admit it, our little community still has some very sad, wet looking union jacks clinging to the hedge and along the lane.   But actually, none of us are quite ready to take it down….be it because of a new-found patriotism, or that the fact the Olympics are still to come and we are still hopeful of a few medals from Team GB, nobody is really quite sure.  But the fact is, every part of the country has embraced the patriotic bug to at least some extent.

Author: Lucy O'Dea

AttributionSome rights reserved by The Laird of Oldham

Although the official jubilee weekend (and most of the summer so far) may have been a bit of a washout to say the least, how many of you have bought something with a union jack on and how many still have bunting in their street/garden/local pub. As much as I hate to admit it, our little community still has some very sad, wet looking union jacks clinging to the hedge and along the lane. But actually, none of us are quite ready to take it down….be it because of a new-found patriotism, or that the fact the Olympics are still to come and we are still hopeful of a few medals from Team GB, nobody is really quite sure. But the fact is, every part of the country has embraced the patriotic bug to at least some extent.

The same is true in the shops and supermarkets, with a real revival of ‘brand UK’. You can now just about buy anything with a union jack on, whether it’s a T-shirt, hat, hand-bag or even your daily breakfast cereal! I personally love the revival and it’s great for once that we can feel proud to be British. But actually, it’s also interesting to see that all these big household brands are turning to the great British brand to increase sales of their own! I would be extremely interested to know if these new packaging designs actually have a positive impact on sales? The fact that so many brands have joined the Great British bandwagon seems to suggest that this is the key marketing tool of the year. Call it a trend or craze, this return to nostalgic patriotism can only be good news for the print and packaging industry. New designs and new packages mean potential new business. So come on folks, your country and industry needs you………get your ‘best of British’ branded products and wear (or eat) them with pride!