27-06-2012

Gearing up for 2012

Author: Ellie Bunce

As a newcomer to the world of print, it was fair to say my knowledge of the industry was limited. However, soon after joining AD I realised there was much more to this ever developing industry than I first thought; it wasn’t just about printing my CV for a job interview or printing my latest holiday snaps. Oh no, there is much more to it than that…

Author: Ellie Bunce

As a newcomer to the world of print, it was fair to say my knowledge of the industry was limited. However, soon after joining AD I realised there was much more to this ever developing industry than I first thought; it wasn’t just about printing my CV for a job interview or printing my latest holiday snaps. Oh no, there is much more to it than that…

It was when I was delving into my favourite bar of chocolate that I noticed the packaging, yes there was the usual purple wrapper and logo, but there was something different in the corner, The 2012 Olympic Games logo. As the official treat provider, the brand has re-designed and printed the packaging to some of its best selling treats in order to promote its part in the 2012 games.

This got me thinking about something that to be honest, a couple of months ago wouldn’t have crossed my mind, but, just how much of a role is print playing in the upcoming Games?

After scrolling through the online shop on the official 2012 site, it’s clear to see the vast array of merchandise for the thousands of visitors and supporters to purchase memorabilia, ranging from the obligatory posters to duvet sets and tea towels to branded sports equipment, even branded binoculars, most of which would have involved printing of some sort.

It’s not just merchandise where printing is featured; the Olympics stadium itself will be wrapped in a printed fabric, which is said to be the largest piece of wide-format digital print to be seen in this country.

Obviously, the main focus of the Olympics will be the competing athletes trying to win gold, but, it has to be said that a large amount of people will be purchasing the merchandise and admiring (without even realising) the printing industry’s part being played.

As one of the lucky ticket holders, I for one know that when I venture to the games in a couple of months time, it won’t just be the athletes that will be steeling my attention, but also the variety of print on show.