A new survey into the preferences of consumers for printed versus digital communications has been published today by ‘Two Sides’; the global initiative which addresses the misconceptions of paper use as a communications medium. The survey, which was commissioned by Two Sides and undertaken by international research company Toluna, sought the opinions and preferences of 500 consumers in the UK and 1,000 in the US on a number of issues relating to the switch from paper-based to digital media.

Print and paper is a highly sustainable form of communication in today’s digital society. Despite this, there are still misconceptions that it is wasteful, detrimental to the environment and responsible for deforestation. More worrying is the misunderstanding that digital communication is more environmentally friendly, which is not always the case.

New research, commissioned by worldwide lobbying organisation ‘Two Sides’, has revealed that major global corporations are still using inaccurate and misleading environmental claims to encourage consumers to ‘go paperless’ and switch from paper-based to digital communication. This is despite legislation being introduced by the advertising standards authorities to protect the consumer from being misled.

3^rd December 2014, London, UK – Prinovis UK Ltd, part of ‘Be Printers’, the print division of Bertelsmann, today announced its support of the Two Sides and Print Power campaigns, promoting the sustainability and effectiveness of print.

Release date; 19^th November, London UK

Delegates attending the annual Two Sides & Print Power Autumn seminar heard from a series of industry-leading experts how innovative applications are giving print a renewed lease of life, re-affirming print’s position as a powerful medium within the communications mix, which can stimulate response rates and return on investment.

“In Colombia the paper industry generates more than 80,000 jobs and is responsible for 5.7% of the national GDP. A significant contribution to the country,” says Isabel Cristina Riveros, Director of the Chamber of Pulp, Paper and Cardboard of the National Association of Entrepreneurs of Colombia-ANDI, and Country Manager for the new Two Sides campaign.

Release date; 29th September 2014, London UK

Two Sides (www.twosides.info) and Print Power (www.printpower.eu) have announced a strong line-up of industry experts from the marketing communications, print and business communities for its annual Autumn Seminar, which takes place on Monday 3^rd November at Stationers Hall, London. The event, run in association with The Stationers’ Livery Company, will this year focus on print media as the ‘weapon of choice’ for brand owners looking to achieve ‘Ultimate Brand Impact’.

Martyn Eustace, Director of Two Sides responded in an open letter to Mr Andrew Davies of the Welsh Conservatives that this consultation document completely overlooks the excellent environmental benefits of paper and the importance of mail to UK citizens.

June 9^th 2014, London, UK – St Ives Group, the print to marketing services provider, is today announcing an agreement to support responsible print campaigning group Two Sides. St Ives’ membership reflects the group’s commitment to remaining a key player in the UK print industry while continuing to extend client solutions into wider marketing and digital services.

It was reported in the Daily Mail, 28^th May that leading banks and utilities are continuing to charge consumers for paper bills and statements and drive people down a less expensive and, for many consumers, a less convenient digital alternative.

Bold, bright, and easy-to-navigate, the newly redesigned Two Sides website makes it easy for site visitors to find the information they need. The new site is now live in North America (www.twosidesna.org or www.twosides.us) and for the UK (www.twosides.info). Other countries are moving to the new site over the following weeks.

9^th April 2014 London – Created in the UK in 2012, Two Sides is the most important global campaign for promoting the sustainability of print and paper. Already present in major European countries in addition to the United States, Australia and South Africa, this campaign now comes to Brazil. “By joining this campaign, we take part in the most successful global initiative for promoting the sustainability of printed communications. We will work resolutely in order to show that we carry out an activity which is essential to people’s lives and to the proper functioning of society. Not to mention how important our productive chain is in the generation of jobs, incomes, technologies and other added values”, declares Fabio Arruda Mortara, President of the Brazilian Graphic Industry Association (Abigraf) and the São Paulo State Printing Industry Union (Sindigraf-SP).