Media Centre

Two Sides News

Two Sides is an initiative by companies from the Graphic Communication Value Chain including forestry, pulp, paper, inks and chemicals, pre press, press, finishing, publishing and printing. Membership spans Europe, the United States and Australia. Our common goal is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium.

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Two Sides releases results of new UK survey. Reading from paper or reading from screens. What do consumers prefer?

Release date: 23.06.2015 | images: 1

A survey of UK consumers undertaken by Two Sides, May 2015

A new survey into the preferences of consumers for printed versus digital communications has been published today by ‘Two Sides’; the global initiative which addresses the misconceptions of paper use as a communications medium. The survey, which was commissioned by Two Sides and undertaken by international research company Toluna, sought the opinions and preferences of 500 consumers in the UK and 1,000 in the US on a number of issues relating to the switch from paper-based to digital media.

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‘Two Sides’ launches new global initiative to stop the use of misleading “go green – go paperless” environmental claims

Release date: 04.03.2015 | images: 2

New research reveals major global corporations are still flouting regulations put in place to protect consumers from misleading marketing claims.

New research, commissioned by worldwide lobbying organisation ‘Two Sides’, has revealed that major global corporations are still using inaccurate and misleading environmental claims to encourage consumers to ‘go paperless’ and switch from paper-based to digital communication. This is despite legislation being introduced by the advertising standards authorities to protect the consumer from being misled.

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Innovation and integration offers print a positive future says industry experts

Release date: 19.11.2014 | images: 2

Two Sides/Print Power Seminar hailed a success by delegates as a bright future for print provides the focus for the day

Release date; 19th November, London UK

Delegates attending the annual Two Sides & Print Power Autumn seminar heard from a series of industry-leading experts how innovative applications are giving print a renewed lease of life, re-affirming print’s position as a powerful medium within the communications mix, which can stimulate response rates and return on investment.

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Two Sides expands South American coverage with launch in Colombia

Release date: 12.11.2014 | images: 3

Two Sides Colombia was launched on Monday 27th October in Bogota in front of a large audience representing many sectors of the print and paper chain

“In Colombia the paper industry generates more than 80,000 jobs and is responsible for 5.7% of the national GDP. A significant contribution to the country,” says Isabel Cristina Riveros, Director of the Chamber of Pulp, Paper and Cardboard of the National Association of Entrepreneurs of Colombia-ANDI, and Country Manager for the new Two Sides campaign.

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Print – The weapon of choice for Ultimate Brand Impact

Release date: 29.09.2014 | images: 6

Expert line-up of speakers to present their insights at the annual Two Sides & Print Power Autumn seminar

Release date; 29th September 2014, London UK

Two Sides (www.twosides.info) and Print Power (www.printpower.eu) have announced a strong line-up of industry experts from the marketing communications, print and business communities for its annual Autumn Seminar, which takes place on Monday 3rd November at Stationers Hall, London. The event, run in association with The Stationers’ Livery Company, will this year focus on print media as the ‘weapon of choice’ for brand owners looking to achieve ‘Ultimate Brand Impact’.

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The Welsh Conservative party responds to an open Letter from Two Sides challenging their policy consultation to tackle unwanted so-called “junk mail”, which they claim is harmful to the environment.

Release date: 21.07.2014 | images: 2

It was reported on 9 June 2014 by Mr Andrew RT Davies, Regional Assembly Member for the Welsh Conservative Party that they had unveiled a new policy consultation which threatens a levy on senders of so called “junk mail”(1)

Martyn Eustace, Director of Two Sides responded in an open letter to Mr Andrew Davies of the Welsh Conservatives that this consultation document completely overlooks the excellent environmental benefits of paper and the importance of mail to UK citizens.

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St Ives Group strengthens commitment to sustainable print production with Two Sides agreement

Release date: 09.06.2014 | images: 2

June 9th 2014, London, UK – St Ives Group, the print to marketing services provider, is today announcing an agreement to support responsible print campaigning group Two Sides. St Ives’ membership reflects the group’s commitment to remaining a key player in the UK print industry while continuing to extend client solutions into wider marketing and digital services.

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Two Sides Launches Engaging New Website

Release date: 19.05.2014 | images: 1

Release date; 19th May London UK 10.00 BST

Bold, bright, and easy-to-navigate, the newly redesigned Two Sides website makes it easy for site visitors to find the information they need. The new site is now live in North America (www.twosidesna.org or www.twosides.us) and for the UK (www.twosides.info). Other countries are moving to the new site over the following weeks.

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Dedicated to promote the sustainability of print and paper, 42 associations unite to support the launch of the Two Sides initiative in Brazil

Release date: 09.04.2014 | images: 1

9th April 2014 London – Created in the UK in 2012, Two Sides is the most important global campaign for promoting the sustainability of print and paper. Already present in major European countries in addition to the United States, Australia and South Africa, this campaign now comes to Brazil. “By joining this campaign, we take part in the most successful global initiative for promoting the sustainability of printed communications. We will work resolutely in order to show that we carry out an activity which is essential to people’s lives and to the proper functioning of society. Not to mention how important our productive chain is in the generation of jobs, incomes, technologies and other added values”, declares Fabio Arruda Mortara, President of the Brazilian Graphic Industry Association (Abigraf) and the São Paulo State Printing Industry Union (Sindigraf-SP).