Compelling case studies showcasing the value of printed media is just one of the key additions to the newly redesigned European Print Power Website www.printpower.eu. Bold, bright and easy to navigate, the newly launched content-rich platform incorporates engaging applications and informative articles highlighting the important role print plays in the multi-media world.
Reflecting users’ feedback, the new European site makes it easy for visitors to search and find information on the versatility and effectiveness of print media in the modern world. Central to this is the new Case Study Library, an essential and searchable resource featuring global brands and innovative solutions highlighting the value and return on investment that print media brings to modern communications campaigns.
“The Print Power campaign plays a vital role in communicating the effectiveness of print media to brand owners, advertising and media agencies, with the website being one of our key assets,” comments Martyn Eustace, Managing Director of Print Power. “Central to the redesigned website is the new case study area which, with a detailed search function of more than 300 case studies, demonstrates the value and return on investment print delivers across all the key print channels, from direct mail through to customer magazines.”
The new site has a fresh, pictorial design that is simple to navigate and has a professional and welcoming look. Key improvements include:
- Library of case studies showcasing the effectiveness and return on investment print media delivers
- Inspiration area highlighting the diverse and innovative use of print in media campaigns
- Improved navigation: a seamless, user-friendly layout reduces the number of decisions that viewers need to make while navigating content
- More visual content: graphics reinforce user engagement and interactivity
- Social media integration: sharing tools help Print Power reach a wider audience
- Optimised for mobile and tablet use.
The new European Print Power website, which is published in English, will be rolled out in eleven different countries of the coming months, with localised, language-specific content in German, French, Italian, Swedish, Norwegian, Finnish, Hungarian, Spanish and Austrian.
“Information sharing is a keystone of our mission,” says Eustace. “Our objective is to show marketing professionals the importance and added value print plays in the communications mix of media choices they have today.”