Recognised during the FESPA Awards Gala Dinner onWednesday May 10th at the Grand Elysee Hotel in Hamburg, Signbox’s Hachette project impressed the judges amidst a strong field. “This is a great example of the best of both worlds,” one judge commented. “Print and contour cut to ease production and application, with the appearance of vinyl cut lettering.”
In collaboration with the Graphics History Company last summer, Signbox delivered a mural made up of thousands of iconic author names published by London based Hachette UK. The final work represents a “river of authors”, a flowing representation of the River Thames that runs by Hachette UK’s home on the north bank of the River Thames.
Mark Bartlett, Managing Director at Signbox says: “We are delighted to see our work at Hachette UK recognised through the FESPA Awards. It was a real honour to be shortlisted alongside such prestigious projects, and to actually win is fantastic.”
The mural celebrates the combined, distinguished publishing history of Hachette UK, and features 3,500 authors, selected from over 55,000 published since 1768 by publishing houses that are now part of Hachette UK.
The flagship Thames mural was digitally printed by HP Latex 360 printers on 450 linear metres of Class O fire retardant LG 3880 high tack vinyl. The vinyl was then matt laminated, CAD-cut and weeded for application. With the base film digitally printed in multi colours and precision cut inside the bleed, the author names were able to be pre-spaced and applied as one, a technique Signbox has utilised for many years on similar projects. As well as catching the eye of the judges, our ability to deliver using this method was a key reason Signbox was appointed in the first place by the Graphic History Company, to handle the production and installation elements of the project.
“The project was both challenging and rewarding throughout the production and installation phases, as we needed to ensure the highest possible quality finished product within a tight timeframe,” continues Bartlett. “We were delighted with the end result and we look forward to partnering with both The Graphic History Company and Hachette UK again in the future.”