B2B storytelling

Our senior management team discusses the components of compelling B2B stories.
The characters

Shireen explains why characters are at the heart of B2B storytelling and why understanding the audience is vital to develop relatable brand campaigns.


The setting

Greg discusses what “setting” means in the context of B2B stories and the importance of understanding the evolving market landscapes.


The plot

Helen talks about the ever-changing plot within our core industries and explains how clients’ storylines develop in the face of continual innovation.


Our story so far

Read about our specialist sectors and networks of influence in this series of short downloadables.

Our story so far in print

  Download File

Our story so far in packaging

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Our story so far in wide format

  Download File

Our story

 

Our story is the story of the ongoing digital disruption and transformation of print, packaging and visual communication, and the diverse vertical markets linked to these sectors.

Across five decades, we’ve worked with the technology brands that have helped these industries to embrace new business models and opportunities.

We’re at the heart of the commercial and technological trends that shape these markets and we’re connected to the people and events that influence change.

Blending deep, specialist sector knowledge with the best storytelling skills, we engage B2B audiences across digital and traditional communications platforms.

We devise closely integrated campaigns that help brands tell their stories consistently and effectively, wherever they connect with customers and prospects.

If you’re looking for a communications agency that really understands you and your customers, get in touch and…

…LET US BRING YOUR STORIES TO LIFE

Keeping the story alive

Our senior directors paint a picture of the communications landscape today and what will influence it in the future.
A changing communications landscape

Daniel summarises the changes in the communications landscape since AD Communications was born 35 years ago and the impact on customer engagement.


Why visuals are important

Alexa talks about the role of visual communications in the digital age and why the universal language of “visual” intrinsically resonates with audiences.


Telling clients' stories

AD clients share their views on how we have helped to shape their brand stories.
Mark Lawn: Canon Europe

Mark explains how we have helped to shape Canon’s story in the graphic arts market and how we go beyond being a “trusted business advisor”.


Jo Lloyd: Cotmandene Training & Development

Jo comments on why our insight, creativity and in-depth industry knowledge is so valuable to her (and why we’re not your average communications agency!)


Sean Holt: FESPA

Sean talks about how we’ve helped to bring FESPA’s mission and vision to life over the last decade with professional, innovative and creative campaigns.


Iain Cameron: Meech

Iain discusses the importance of our collaborative and effective partnership in developing Meech’s global communications strategy.