Have you ever considered hosting your own webinar? 73% of B2B marketers say that webinars are the best way to generate high-quality leads.

Webinars are also an ideal way to share knowledge and ideas, update a defined audience on a particular topic, demonstrate products and bring experts togethers, while also building brand authority and credibility.

However, before beginning, businesses require a clear rationale for producing webinars to ensure that the intended ROI is realistic and achievable.

Take a look at our guide on planning B2B webinars, where you’ll find the key questions to ask before you commit so you can ensure you’ll have an informative and successful webinar.