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Category: AD Communications
- AD Communications – we’re busy building business brands
- The Great British Road Sign – 50 years and counting
- A+A: Impressions of the Health & Safety Industry
- What business can learn from the Rugby World Cup final
- 3D Printing and Halloween
- Signal-ing the Facebook way – is this a new era for content curation?
- Key observations from Luxury Packaging 2015 and Labelexpo Europe 2015
- What is the difference between brand activation and experiential marketing?
- ‘A Human Touch’ to business communications
- Time to switch off the electronics and pick up a book
- What makes actors great content marketers?
- Using Instagram and Pinterest in B2B communications
- Live-streaming with Periscope and Meerkat – what’s the latest?
- The important role packaging plays in the consumer journey
- Effective use of QR codes when travelling
- 5 eye-catching packaging designs
- What is Apple Pay?
- John Lewis Partnership and Waitrose are unlocking the power of cross media marketing
- Jurassic World at London Waterloo – a multi-sensory marketing win
- Lessons in Mediaeval Stakeholder Communications
- Forget print vs digital – I want engagement!
- What I learnt at the 3D Print Show
- PR as an art form
- There be media dragons! What characters from Game of Thrones could have really done with a PR agency?
- Print and interior design: Decorating with ink
- Why use a blog in B2B marketing communications?
- FESPA has opened it doors!
- It’s getting personal – the growth of personalisation
- What are Meerkat and Periscope?
- Direct Marketing: Amazon, you’re doing it right
- What is inbound marketing?
- What does Big Data mean for B2B marketing in 2015?
- A brief history of PR with Edward Bernays
- Is digital communication really that environmentally friendly?
- Should brands use text messages for transactional communication with customers?
- Why direct mail is making a comeback
- Valentine’s Day ideas in the modern multimedia landscape
- What is wrong with native advertising?
- Why is native advertising so popular?
- Transparent video marketing
- What we learnt from our blog in 2014
- Sharing the Christmas message – in a creative way!
- How eCommerce is fast becoming the industry that stole Christmas
- Wearing your heart on your wrist
- What does content marketing mean for brand communications?
Category: AD opinion and perspective
- RETURNING TO ‘NORMAL’?
- FACE REALITY: NON-VERBAL CUES MATTER
- LESSONS LEARNED FROM AN UNEXPECTED YEAR
- “MOVE! I’M TRYING TO BUY FROM YOU!”
- WHEN IS YOUR BUYER’S MOMENT OF TRUTH?
- ‘DIGITAL NATIVES’ DON’T ALWAYS PREFER EMAIL
- VIRTUAL EXPERIENCES LEAVE ME FEELING FLAT
- COMMUNICATION WITH A CAUSE
- SINGLE-USE PLASTIC: A VALUABLE ROLE TO PLAY?
- TOUGH TIMES: A FEELING FOR COMMUNICATION
- COLLABORATION AND COMMUNICATION
- GOING BEYOND THE PRINTED BOOK
- LABELS, LABELLING & LABELEXPO
- BRINGING B2B STORIES TO LIFE
- GETTING PERSONAL IN HIGH-STREET STORES
- BOOK SOME TIME OFF FOR A SUMMER OF READING
- GLITTER, THE ‘GRAM & GREEN CAUSES
- DIGITAL PRINT PROVES TO BE A HIT AT ITMA
- DRUPA 2020:THE COUNTDOWN BEGINS!
- DIGITAL BRANDS MAKE AN IMPRESSION WITH PRINT
- KUDOS TO LINKEDIN FOR GETTING EMOTIONAL
- “FINGER LICKIN’ GOOD” MARKETING CAMPAIGNS
- This time it’s getting personal
- Communications on the move
- Content – Not Format – Is King
- When retail experience goes stale
- WHICH IS WORSE – PLASTIC OR FOOD WASTE?
- A PATH TO BETTER MENTAL HEALTH SUPPORT
- Is retail missing a simple trick?
- Unbox clever: unpacking the trend and what it means for retail packaging
- It’s the most wonderful time of the year for Royal Mail
- Building Brand Connections through Packaging
- To #ad, or not to #ad…
- Listen up – audio is the new black
Category: B2B
Category: B2B comms advice and support
- TIPS FOR PRESENTING IN A VIRTUAL WORLD
- CREATING WEBINARS OF VALUE
- HOW DO WE WRITE THE NEXT CHAPTER?
- STOP TALKING AND START LISTENING
- BRANDS NEED CONFIDENT COMMUNICATORS
- Is AVE past its use-by date?
- When earned is shared, shared is earned and nothing is quite what it seems
- Getting to grips with the GDPR
Category: B2B communication
- Taking the p*ss: customer service fails in a digital age
- B2B video will never be as engaging as B2C – right?
- The Evolution of lead generation; LinkedIn and Social Selling
- Read a Book Day
- The relationship between Public Relations & Digital Marketing
- AI in publishing. Job killer? Or world of possibility?
- Bringing the best out of social
- Postcards and millennial love for vintage print
- ‘I do’ love print: Personalised print makes for a wedding day to remember
- Pack it in with all the plastic packaging!
- A NEW HOPE – COULD PACKAGING AND POINT-OF-SALE PROMOTION PLAY A ROLE IN REDUCING CHILD OBESITY?
- Can digital media have a positive impact on young voters?
- A crash landing for crisis comms
- The colourful growth of textile printing
- Pack for the future – the food industry has an appetite for smart packaging
- Interconnect 4.0 – how the Internet of Things gave birth to the ‘smart factory’
- The Freelance Connection
- Quality or Quantity? Read all about it
- A new appreciation of print
- Are PR stunts still a safe marketing tactic?
- The battle of the Christmas ads – light-hearted humour replaces “sadvertising”
Category: B2B content
- IS BUSINESS BLOGGING WORTH THE TIME?
- PLAN B: DIRECTING A VIDEO SHOOT REMOTELY
- CUSTOMER PUBLISHING AS STORYTELLING
- DIRECT MAIL IN A DIGITAL WORLD
- RETHINKING THE SALES TOOLBOX
- DON’T MAKE CUSTOMERS DO THE WORK!
- 5 B2B VIDEO STATS YOU NEED TO KNOW
- VLOG: WHY PRIORITISE VIDEO FOR B2B EVENTS?
- IS IT TIME TO CONSIDER B2B PODCASTS?
Category: B2B marketing strategy
- 2022: A NEW AGE FOR B2B MARKETING
- SPENDING MONEY TO MAKE MONEY
- WHAT DOES SUCCESS LOOK LIKE TO YOU?
- PRODUCT LAUNCHES: A YEAR IN VIRTUAL MODE
- MAKING B2B MARKETING MORE THOUGHTFUL
- SUCCESSFUL MARKETING STARTS WITH LISTENING
- GIVING MARKETING A SHAKE UP
Category: business training and coaching
- WHICH COLOUR PROFILE ARE YOU?
Category: Campaign planning
- THE WORST OWN GOAL EVER SCORED?
Category: careers in communications
- NEW YEAR, NEW ROLE, NEW YOU?
- COMMENCING MY CAREER: FROM A-LEVELS TO AD
- B2B COMMS: ‘THE LEARNING NEVER STOPS’
Category: Digital channels
Category: drupa 2012
- Goodbye drupa, we’ve learnt a lot
- When a plan comes together
- 12 drupa truths
- Is there anything print cannot do?
- Lessons in cartwheeling
- Stamping on our budgets
- Lean back and read…
- Boost your ROI on exhibitions
- Feeding enQRing minds
- Brazil – a print opportunity waiting to happen
- Trade shows: checking the checklist
- The one word women want to hear
- Bacon sandwiches and days out as an AE
- The importance of trade shows
- Is creativity still the leading theme or just a supporter of advertising media?
- Thinking creatively, dreaming creatively, printing creatively.
- The case of the embarrassing mystery packaging
- Think Christmas, think Print!
- QR Code? What’s that?
- ‘Weddings’ on demand
- Choose life. Choose health. Choose print & packaging. Choose cross media campaigns. But why would anyone want to do a thing like that?
- The wonderful world of labels and films
- Polite as an English, direct as an Italian
- Back to the Future?
- Print Stinks
- Convince the buyers that AVEs are inconsistent and we’ll get new standards sooner…
- The Joy of Books
- Communication is a fascinating thing
- Packaging: the unsung industry
- Marketing, have you been introduced to print? It’s just over there….!
- Industry reacts as Mr President refers to print as ‘Pointless waste’
- Food for thought…
- Goodbye plastic bags, welcome marketing opportunity!
- What do exhibitions and London buses have in common?
- Northprint: Back in business…
- Long Live Princess Catherine, Long Live Print!
- Photobooks are the first ‘lightbulb moment’ of many to come
Category: Ellie Bunce
- How innovative packaging can help eliminate food waste
- Time to take a closer look at digital technology for direct-to-container printing?
- An appetite for instruction
- A traditional view of digital communications
- Packaging that stands out from the crowd
- Recycled plastic? Fantastic!
- Does packaging design still matter in an online world?
- “If it looks good on the shelf, I’ll look good too” – why luxury packaging is on the rise in the food and beverage industry
- The illusion of the great idea and the fear that stops us having it
- Paper rules
- A purrfect example of advertising done right
- What makes packaging iconic?
- The 3 R’s: Reuse, Recycle & Rio
- Packaging to excess
- Paper v digital advertising
- Thoughts on authenticity, inspired by the O’Donovan brothers
- Cards vs social media
- How paper could be impacting your artistic practice
- My week at AD Communications
- Brand Junkies: How much does packaging shape consumer choice?
- Avoiding distractions and improving productivity
- Planet of the Apps
- How will functional packaging look in the future?
- No man(ufacturer) is an island
- drupa 2016 brought back memories of a previous life for this first-timer
- A journey of web-to-fridge
- Day one at drupa 2016
- The power of a good communications campaign brief
- Bottle up or yes we Can?
- You’ve got a friend in me – the implacable rise of Facebook’s social sphere of influence
- 3D printing at drupa 2016
- Packaging in Asia: a Japanese edition
- Touch the future with Interior and Textile printing
- Treasuring the tangible
- How packaging is helping brands to convey trust and authenticity
- Millennial behaviour intensifies demand for sustainable packaging
- Up in the air – what does ‘the cloud’ mean for the print industry?
- The benefits and pitfalls of a packaging rebrand
- Opportunities in decorative and functional digital printing
- Print and Smart Data
- Packaging trends in 2016
- From Administrator to Exec: a Q&A with Louise Lazell
- 2016: Key print trends to look out for
- Cinemagraphs in B2B Marketing
- Drupa 2016 – the journey begins!
- David Bowie: The man who filled the world…with creativity
- Why ‘Millennials’ want to work for eco-conscious companies
- The Future of Book Publishing in 2016
- The force is strong with this Star Wars cross channel marketing campaign
- The bastion of the brave
Category: Ellie Martin
Category: face-to-face
Category: FESPA
Category: Food waste
Category: Forum
- The power of printing digital photographs
- Dead duck or popular hangout: What makes online communities tick?
- How I learnt to stop worrying and love both Digital and Print
- I’m an animal, I’m an animal, what animal am I?
- Print conceals Disney’s secrets
- The opportunities of digital print on packaging are endless, but it is personalised gifting that really gets me excited…
- 3D or not 3D, that is the question
- Promoting the brand experience: are you making the most of it?
- Print saves the day and makes the sale
- It’s Summer! Get business networking
- Eye catching covers make all the difference
- Social media – In time of crisis, be prepared
- A week in the life of a work experience student at AD
- LOL – do you love me or are you laughing at me?
- Print AID
- Destination FESPA 2013
- It’s what’s inside that matters
- Keep an eye out for targeted promotion
- SEO? It’s what you know AND who you know
- Design – synonymous with exclusivity
- Social media: a vital strand of your communications strategy
- The final sprint: 12 things to check now to get the most from exhibiting
- Are B2B brands missing a trick by freezing out ‘paid’ media?
- A fresh and independent take on the marketing and media landscape? Kids!
- Perpetual Print
- On The Road
- 3D printing, what’s all the fuss?
- What a waste!
- From journalism to marketing communications – making the transition
- Football Print Power
- How I ended up working in PR
- The perfect end to a perfect year for Great Britain
- Hey, nice nail wrap!
- #prnightmare
- Hubble, bubble, toil and trouble
- A day in the life of an AE at AD Communications
- The Voyage of Print
- A Day in the Life of Digital Photography
- Content-led innovation
- A Book of Faces
- Why are brands not using packaging as part of their cross media campaigns?
- Mars and back with the world of print!
- W2P (Wed-to-Print)
- The QR Code Rises
- Bringing back Nostalgia to boost sales
- Gearing up for 2012
- Can you take the tag off please?
- Best of British
- The 30-something year old drupa virgin
Category: General
- HOW IS AI SHAPING B2B COMMUNICATIONS?
- A LITTLE BIT OF PRINT HISTORY – IN THE PRESENT
- BACK TO BERLIN – OBSERVATIONS FROM FESPA 2025
- ENGINEERING THE FUTURE
- UK PACKAGING AWARDS: A NIGHT OF GLITZ & INSIGHT
- THE PRINT SHOW 2024: AN OVERVIEW
- INCLUSIVE PACKAGING: WHY WE NEED TO DO MORE
- SOCIAL MEDIA EFFECTS ON A B2B AUDIENCE
- DRUPA: IT DOESN’T END WHEN THE SHOW CLOSES
- MAXIMISING YOUR LINKEDIN PROFILE FOR B2B SUCCESS
- CRACKING SUSTAINABILITY COMMUNICATIONS
- BALANCING RAMADAN AND WORK IN THE MODERN ERA
- WOMEN LEADING THE CHARGE
- IT’S NEARLY SHOWTIME, BUT ARE YOU READY?
- MULTICULTURAL & MULTILINGUAL COMMS
- QR CODES ENABLE NEW INTERACTIVITY
- VARIATION IS VITAL: ELEVATING B2B SOCIAL
- THE INSPIRATION BEHIND TRAINING
- TIKTOK UNWRAPPED: A NEW ADVENTURE FOR AD
- LABELLING THE KEY TRENDS OF LABELEXPO EUROPE 2023
- REFLECTIONS: FROM A-LEVELS TO AD
- THE LATEST IN SOCIAL MEDIA, THREADS
- FIVE THINGS I LEARNT AT ITMA 2023…
- FESPA 2023: THE KEY TRENDS
- INTERPACK 2023: A WRAP UP
- Are you really prepared for media interviews?
- MAKING CASE STUDIES WORK HARDER FOR YOU
- WHY IT’S OK TO JUDGE A BOOK BY ITS COVER
- ChatGPT: LOSING THE HUMAN TOUCH?
- VIRTUAL EXHIBITIONS: GETTING A BETTER ROI
- WHY VIDEO CAN BE LONGER THAN 2 MINUTES
- VIDEO STYLES THAT DON’T REQUIRE A LIVE SHOOT
- HOW 2020 LOOKS FOR AD COMMUNICATIONS
Category: Integrated communications
- ENGAGING BUSINESS BUYERS WITH DESIGN
Category: Live Events
- 2022 REVIEW – A YEAR OF “BACK TO LIVE”
- THE SECRET INGREDIENT OF LIVE EVENTS IS ENERGY
- FACE-TO-FACE EVENTS ARE BACK!
Category: marketing
Category: marketing campaigns
- ‘TIS THE SEASON FOR EMOTIONAL STORYTELLING
- LET THE PRINT POSSIBILITIES UNFOLD
- WILL PLAIN PACKAGING DETER CONSUMERS?
- AR: bringing packaging to life
- Sponsorship is not the only marketing opportunity the World Cup offers
- Can outdoor advertising improve the nation’s health?
Category: marketing channels
- The Royal Wedding: How digital has changed the face of interaction
Category: marketing strategy
- Product placements – why context is key
Category: media relations
- MEDIA MATTERS, SO BE WELL PREPARED
- LOOKING AT YOUR COMMS FROM THE OUTSIDE-IN
- THE VALUE OF FACE-TO-FACE MEDIA RELATIONS
Category: Online
Category: Packaging
- UNBOXING BRANDS’ POTENTIAL
- Packaging up some predictions for 2018
- All wrapped up
- Why B2B communication still needs to consider the consumer
- Social media – it’s about quality, not quantity
- Photokina 2014: trends and technology
- Digital textile printing? Not just a technology, but a flourishing consumer-centred industry
- Happy 30th Birthday, Ecommerce!
- Is human interaction a dying form of customer communication?
- 20 tips on how to avoid a customer communications crash
- Oh Google, you sunk my Authorship!
- If your toothbrush could talk, and fridges could walk
- Lest we forget – remembering WW1 in print
- What does latest evolution of LinkedIn’s publishing platform mean for your content marketing?
- Get a (social) life!
- The power of print… in the free city map
- Man, Beware Woman
- The honour of your presence is requested…
- The need for geek
- Decay or display?
- Where is advertising heading?
- The Print Industry and the World Cup: the tale of finding Jorge Claros
- Life after University, first stop AD Communications
- Library Love
- Go on, eat up!
- The FIFA World Cup…..a parade of the best in football, or the best in print?
- A brief history of print
- Design of the times
- Discarding the excesses of protective packaging
- I survived the Interpack ride
- YouTube generation paves the way for brand owners
- Diving without armbands – my first exhibition
- 75% of research annoys me
- Multi-channel marketing campaigns really do work!
- Pack it in – it’s what’s on the outside that counts
- Postcards from the (cutting) edge
- Captivating footage reveals the power of modern video capability
- Augmented Reality
- Passion and care, the forgotten tools of the trade
- “Would it really be that hard to make biodegradable labels for produce? I feel like my compost is 20% ‘Ripe Avocado’ stickers at this point…”
- Are you speaking your customers’ language?
- Staying Alive
- The digitally printed home
- My week at AD Communications
- Travelling in real time via social media and mobile marketing
- Video didn’t kill the marketing star – it only made it better
- Customer service – Make or break time
- Blog eat blog world – the rapid rise of the blog
- Google’s new Hummingbird update reinforces the need for online content
- Battle of the Christmas ads: Magic & Sparkle or The Bear and the Hare?
- Stop that bus! I need to scan the QR code…
- Expose more of your brand with Google+
Category: Paul Spiers
Category: personalisation
- PERSONALISATION MAKES YOU FEEL SPECIAL
Category: Personalised packaging
Category: PR
Category: Smart packaging
Category: work experience
- LET ME ENLIGHTEN YOU
- GEN-Z FUTURE PROOFING THE COMMS INDUSTRY

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