What We Do

Media Relations

Building visibility, credibility and influence for B2B tech

Credibility is everything for a brand. Simply put, if prospects don’t trust you, they won’t buy from you.

So, how do you gain trust in crowded B2B technology spaces when multiple brands are competing for share of voice across so many marketing communications platforms?

Media relations (or ‘earned media’) activity remains one of the most powerful ways to reach and influence B2B audiences for three key reasons:

The sector specialist trade media are targeted specifically towards the right people
Each individual publication focuses on very specific sectors and audience profiles – typically business decision-makers or specialists who are deeply interested in a specific topic. If your product or service is relevant to that audience, trade publications are a highly effective route to market.

Earned media coverage gives you credibility
Achieving coverage in well-respected trade publications implies that your story has been filtered by impartial, industry expert editors. Readers are likely to trust this medium above anything more promotional, giving your message added credibility. And in the age of AI-enabled search, coverage in well-regarded independent media outlets will make your brand more discoverable.

The trade media offers a platform to profile your domain expertise
Having the opportunity to contribute your expert insights and opinions to industry conversations through influential; trade publications builds lasting brand authority, rather than short-lived exposure.

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Our end-to-end Media Relations services include:

We tell your stories

We tell your stories

Proactive media engagement

Our media relations experts, many of whom have journalistic experience, will advise on which stories to tell, and when. Having crafted your story, we’ll maximise media coverage with careful research to identify the relevant publications, targeted international news distribution, and individualised pitches to key editors to invite follow-ups or discuss exclusive opportunities. And we’ll make sure your brand spokespeople are primed to seize the opportunity, anticipating questions, providing additional talking points, and delivering media training to ensure they are confident and on message.

We field your media communications

We field your media communications

Reactive press office

For most clients, we act as the central point of contact for all media communications. This includes responding to media requests for information, comment or images, providing statements, and facilitating interviews or expert content contributions.

We get your voice heard

We get your voice heard

Features outreach and fulfilment

We don’t wait for editorial opportunities to land in our inbox – we’re continually interacting with the leading media outlets in our specialist sectors, so we’re up-to-date with the topics their journalists are writing about. This means we can be proactive about pitching valuable content or offering access to subject matter experts helping them to develop their features with insightful commentary from our clients. Some journalists prefer to speak directly to brand spokespeople, while others prefer contributed written content. Either way, we support clients throughout to make the interaction seamless and productive for both parties.

We help you to stand out from the crowd

We help you to stand out from the crowd

Event-specific media relations

Events and exhibitions demand more specific media relations activation in the run-up, during the event, and in the all-important post-show phase. With four decades’ experience of supporting clients at major B2B events, we offer tailored communications support including pre-event media strategy, crafting and distribution of preview and at-show news releases, spokespeople preparation, press conference planning, content development and scriptwriting, arranging and facilitating media and analyst interviews, compiling comprehensive press kits, handling post-event media follow-ups and producing coverage reports. Find out more about how to maximise your return on marketing investment from events – and the three key stages of comms activity – here.

We can prove your campaign impact

We can prove your campaign impact

Coverage monitoring and analysis

Analysing coverage achieved as a direct result of proactive media relations activity helps you to quantify the impact of your efforts and shape future communications strategies. We can gauge sentiment and message penetration, assess competitive share of voice, identify gaps in messaging reach and, importantly, help you demonstrate ROI to key internal stakeholders.

Why choose AD Communications for
media relations?

We’ve been delivering world-class international media relations campaigns for leading technology brands for over four decades, working with the most credible media outlets in our specialist print, packaging and visual communications sectors.

We have long-established, mutually respectful relationships with the key editors and journalists. We know what they want from us and the brands we represent, so we can secure meaningful coverage in the influential titles your customers and partners trust and engage with.

From product news to industry thought leadership, we help brands to shape their narrative and stay front-of-mind in competitive markets. We don’t simply pitch stories for quick wins or prioritise vanity coverage. We build strategic media programmes to deliver consistent, high-impact coverage that supports brand awareness, lead generation and market leadership.

Whether you’re scaling a startup, entering new markets, or leading a business transformation, we make sure the right people are talking about you for the right reasons.

Want to get your story heard? Let's talk.