Blog

What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

18-09-2020

WHEN IS YOUR BUYER’S MOMENT OF TRUTH?

The Shurmers are going green – we’re finally taking the plunge and are buying an electric car. So, with the inevitable pause while Britain locked down, we’ve spent a lot of time and energy this year researching our options and test-driving our shortlist. As a communications consultant I’m involved in a lot of conversations about […]

24-06-2020

SUCCESSFUL MARKETING STARTS WITH LISTENING

Understanding your customers’ needs is the first step to successful marketing. Greg explores this further with real life examples of what happens when brands don’t listen to market insight.

20-05-2020

HOW DO WE WRITE THE NEXT CHAPTER?

‘The best storytellers live and breathe their narrative’ and in this blog Shireen looks at what happens to storytelling when there is a plot twist.

12-05-2020

STOP TALKING AND START LISTENING

In this blog Helen looks at the importance of prioritising the cultivation of meaningful business connections over selling during the COVID-19 crisis.

28-04-2020

DON’T MAKE CUSTOMERS DO THE WORK!

In the midst of business disruption, Alexa discusses the importance of keeping customers’ and prospects’ needs at the heart of B2B comms strategies.

21-04-2020

COMMUNICATION WITH A CAUSE

In this blog, Imogen discusses the importance of communication channels in raising awareness for a cause and key learnings from her experience.

27-02-2020

WILL PLAIN PACKAGING DETER CONSUMERS?

Tom explores the impact that plain packaging could have on the sales of products like confectionery and alcohol. Would it really reduce consumption?

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