In this vlog, Alexa debunks the myth that good video needs to be under two minutes long and discusses what really matters when considering video content.
What Makes Us Tick?
We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.
Louise discusses how forward-thinking companies are using print to create immersive brand experiences.
Brands design complex journeys to move customers towards a buying decision but failure to spot the emotional trigger point for a purchase can leave prospects cold.
As a ‘digital native’ herself, Sirah explores the value that traditional communication methods, such as creative direct mail, hold in resonating with younger customers.
Understanding your customers’ needs is the first step to successful marketing. Greg explores this further with real life examples of what happens when brands don’t listen to market insight.
There are many video styles that can be produced without the need for a live shoot. In this vlog, Alexa shares some real client examples to illustrate these
Virtual communication may be the new norm, but just how does it compare to in-person interaction? Here, Shireen explores some of its shortcomings.
‘The best storytellers live and breathe their narrative’ and in this blog Shireen looks at what happens to storytelling when there is a plot twist.
In this blog Helen looks at the importance of prioritising the cultivation of meaningful business connections over selling during the COVID-19 crisis.
In the midst of business disruption, Alexa discusses the importance of keeping customers’ and prospects’ needs at the heart of B2B comms strategies.
In this blog, Imogen discusses the importance of communication channels in raising awareness for a cause and key learnings from her experience.
Daniel discusses how concern over the coronavirus highlights the advantages of plastic that were with us all along