From industry innovations to memorable conversations, my first UK Packaging Awards was a night to remember. It wasn’t just about applauding award-winning designs but also connecting with clients and media, gaining insights, and appreciating the true art of packaging. And yes, I made sure to look dapper while doing it!

As artificial intelligence, sustainability, personalisation, collaboration, and other trends continue to feed into the digitalisation of the print industry, Account Manager, Sirah Awan delves into her experiences at this year’s Print Show and how these were highlighted throughout the event.

With summer seeming like a distant memory and autumn ‘event season’ upon us, Account Director Rachelle Harry shares her key takeaways from London Packaging Week. In this blog, she highlights the limitations of current packaging and why we’re set to see a shift in the future to make packaging more inclusive for all.

With social media being used more than ever in daily life, Aimee delves deeper into the effects this has on the expectations of a B2B audience.

drupa may be be over, but the work isn’t. From meticulous planning to post-event lead nurturing, see how strategic communications transform exhibition investments into lasting success

Sirah shares practical tips and tricks on how individual spokespeople can boost B2B Brand Awareness on LinkedIn via the use of their own individual personal profiles.

With 2024 and 2025 set to see major sustainability regulations put in place, the time for businesses to start actively planning and communicating their sustainability efforts is now. Be they to reduce, reuse, recycle or its better half – refurbish. But while the old adage of there being ‘no one way to do it’ still […]

Embarking on my second Ramadan journey at AD Communications, I’ve come to appreciate the delicate interplay between religious commitments and professional responsibilities. In the upcoming blog post, I’ll share my personal insights on achieving a harmonious work-life balance during the holy month and how the adoption of a hybrid work model has proven to be a game-changer.

Want to elevate your B2B tech PR and Comms game? Learn from the best! Our latest blog highlights the women at AD Comms and their winning strategies. Discover the secrets behind their success, from crafting compelling narratives to building strong media relationships.

If you’re exhibiting at any major trade shows in 2024, this blog is for you! Find out what the important pre-show comms considerations are to attract decision-makers to your stand and maximise your sales opportunities.

Team AD explains how brands can benefit from working with a multilingual and multicultural communications agency in this vlog.

QR codes are opening up creative possibilities by blending traditional content such as books and games with new media. In this blog, Alicia looks at what this means for those who engage, and what new experiences are enabled.