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Showing 0 to 6 of 289 articles.


Getting to grips with the GDPR

Wednesday 31st January 2018 | Tagged as: Greg Mills, GDPR

Author: Greg Mills

“Historically, privacy was almost implicit, because it was hard to find and gather information. But in the digital world, whether it's digital cameras or satellites or just what you click on, we need to have more explicit rules - not just for governments but for private companies.”

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Building Brand Connections through Packaging

Thursday 07th December 2017 | Tagged as: Packaging, Christmas, Elinor Martin

Author: Elinor Martin

Christmas is just around the corner and with that comes the excitement and anticipation of what presents will be waiting under the Christmas tree on Monday 25th December. But when you’ve torn off the wrapping paper, what will the packaging underneath be like, and what does that packaging say about the brand?

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Product placements – why context is key

Wednesday 22nd November 2017 | Tagged as: Advertising, Louise Watson, Product Placement

Author: Louise Watson

This year I’ve again been sticking to my yearly tradition of watching The X Factor in the run-up to Christmas. If you’ve been following it too, chances are you will have noticed the glaringly obvious product placements. If however you haven’t been staying in every Saturday and Sunday night to watch it, let me explain - the lines the contestants deliver about a whole variety of brands, from airlines to mobile phone networks and even printers, are so blatant and frequent that they lack any subtlety whatsoever! Every time a brand is namedropped on the programme, I cringe at how unnatural and uncomfortable the contestants look using the product name in their everyday conversations.

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Showing 0 to 6 of 289 articles.

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