Blog

What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

17-12-2020

LESSONS LEARNED FROM AN UNEXPECTED YEAR

Helen looks back over a year of dramatic change that has also been a positive opportunity to think creatively about how businesses engage with customers and prospects.

10-11-2020

“MOVE! I’M TRYING TO BUY FROM YOU!”

Shireen discusses removing digital roadblocks and the importance of making information easily accessible to prospective customers in the absence of face-to-face interaction.

20-10-2020

WHY VIDEO CAN BE LONGER THAN 2 MINUTES

In this vlog, Alexa debunks the myth that good video needs to be under two minutes long and discusses what really matters when considering video content.

18-09-2020

WHEN IS YOUR BUYER’S MOMENT OF TRUTH?

Brands design complex journeys to move customers towards a buying decision but failure to spot the emotional trigger point for a purchase can leave prospects cold.

24-06-2020

SUCCESSFUL MARKETING STARTS WITH LISTENING

Understanding your customers’ needs is the first step to successful marketing. Greg explores this further with real life examples of what happens when brands don’t listen to market insight.

20-05-2020

HOW DO WE WRITE THE NEXT CHAPTER?

‘The best storytellers live and breathe their narrative’ and in this blog Shireen looks at what happens to storytelling when there is a plot twist.

12-05-2020

STOP TALKING AND START LISTENING

In this blog Helen looks at the importance of prioritising the cultivation of meaningful business connections over selling during the COVID-19 crisis.

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