Year: 2020

Helen looks back over a year of dramatic change that has also been a positive opportunity to think creatively about how businesses engage with customers and prospects.

Alexa discusses how and why brands should take a more thoughtful approach to customer marketing, especially in challenging times.

Shireen discusses removing digital roadblocks and the importance of making information easily accessible to prospective customers in the absence of face-to-face interaction.

In this vlog, Alexa debunks the myth that good video needs to be under two minutes long and discusses what really matters when considering video content.

Louise discusses how forward-thinking companies are using print to create immersive brand experiences.

Brands design complex journeys to move customers towards a buying decision but failure to spot the emotional trigger point for a purchase can leave prospects cold.

As a ‘digital native’ herself, Sirah explores the value that traditional communication methods, such as creative direct mail, hold in resonating with younger customers.

Understanding your customers’ needs is the first step to successful marketing. Greg explores this further with real life examples of what happens when brands don’t listen to market insight.

There are many video styles that can be produced without the need for a live shoot. In this vlog, Alexa shares some real client examples to illustrate these

Virtual communication may be the new norm, but just how does it compare to in-person interaction? Here, Shireen explores some of its shortcomings.

‘The best storytellers live and breathe their narrative’ and in this blog Shireen looks at what happens to storytelling when there is a plot twist.

In this blog Helen looks at the importance of prioritising the cultivation of meaningful business connections over selling during the COVID-19 crisis.