In times of true crisis, it causes us to reflect on the need to balance fact and feeling when we communicate with each other.
Tom explores the impact that plain packaging could have on the sales of products like confectionery and alcohol. Would it really reduce consumption?
Good communication and collaboration is vital for business success and this is something we reflect on after a period of practical upheaval for Team AD.
In a year when we’ll see hundreds of new products and services launched at landmark industry events in our sectors, we look at why confidence is key in persuasive communication.
2020 is a big year for AD and for our specialist sectors – print, packaging and visual communications. Find out what’s in store and how we’re gearing up.