10-11-2020

“MOVE! I’M TRYING TO BUY FROM YOU!”

Shireen discusses removing digital roadblocks and the importance of making information easily accessible to prospective customers in the absence of face-to-face interaction.

20-10-2020

WHY VIDEO CAN BE LONGER THAN 2 MINUTES

In this vlog, Alexa debunks the myth that good video needs to be under two minutes long and discusses what really matters when considering video content.

18-09-2020

WHEN IS YOUR BUYER’S MOMENT OF TRUTH?

Brands design complex journeys to move customers towards a buying decision but failure to spot the emotional trigger point for a purchase can leave prospects cold.

24-06-2020

SUCCESSFUL MARKETING STARTS WITH LISTENING

Understanding your customers’ needs is the first step to successful marketing. Greg explores this further with real life examples of what happens when brands don’t listen to market insight.

20-05-2020

HOW DO WE WRITE THE NEXT CHAPTER?

‘The best storytellers live and breathe their narrative’ and in this blog Shireen looks at what happens to storytelling when there is a plot twist.

12-05-2020

STOP TALKING AND START LISTENING

In this blog Helen looks at the importance of prioritising the cultivation of meaningful business connections over selling during the COVID-19 crisis.

28-04-2020

DON’T MAKE CUSTOMERS DO THE WORK!

In the midst of business disruption, Alexa discusses the importance of keeping customers’ and prospects’ needs at the heart of B2B comms strategies.

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