28-04-2020

DON’T MAKE CUSTOMERS DO THE WORK!

In the midst of business disruption, Alexa discusses the importance of keeping customers’ and prospects’ needs at the heart of B2B comms strategies.

21-04-2020

COMMUNICATION WITH A CAUSE

In this blog, Imogen discusses the importance of communication channels in raising awareness for a cause and key learnings from her experience.

27-02-2020

WILL PLAIN PACKAGING DETER CONSUMERS?

Tom explores the impact that plain packaging could have on the sales of products like confectionery and alcohol. Would it really reduce consumption?

13-02-2020

COLLABORATION AND COMMUNICATION

Good communication and collaboration is vital for business success and this is something we reflect on after a period of practical upheaval for Team AD.

29-01-2020

BRANDS NEED CONFIDENT COMMUNICATORS

In a year when we’ll see hundreds of new products and services launched at landmark industry events in our sectors, we look at why confidence is key in persuasive communication.

20-01-2020

HOW 2020 LOOKS FOR AD COMMUNICATIONS

2020 is a big year for AD and for our specialist sectors – print, packaging and visual communications. Find out what’s in store and how we’re gearing up.

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