With 30 years of B2B PR, marketing and communications experience, we know that you need to really get under the skin of an industry to understand what drives its customers. With
in-depth industry knowledge and insight you can recognise new market opportunities and think strategically about how to tap into these. Every PR marketing and communications activity should start with intelligence, so we never stop
Genius may be 1% inspiration and 99% perspiration, but with respect to Mr Edison it’s the 1% that makes the difference. B2B PR, marketing and communications relies on knowing your audience and understanding their challenges, but it takes a creative approach to actually engage them. Businesses don’t buy from other businesses, people do. That’s why we always look for inventive ways to present an idea,
message or product.
People use an increasing range of channels to find and share information, but the core principle remains the same - communication is built on conversations. Whether you’re trying to retain customer loyalty, build brand awareness or generate new leads, you need to use influence to change people’s perceptions. Building relationships with opinion formers and influencers is at the heart of every campaign we develop.
Whatever sector you operate in, we’ll devise integrated PR, digital and marketing strategies that help you stand out. Together, we’ll develop your markets, engage your customers and prospects, and increase your sales.
Our focus is on:
Strategy & B2B Public Relations
Digital & Social Media
Here’s how we do it
Clients tell us they value their
relationship with us for:
Our frank advice and consultancy
The depth of our industry knowledge
Our ambitious thinking
We strive to add measurable value to our clients’ businesses by building strong strategic partnerships for growth based on trust and mutual respect. We believe this is why 60% of our clients have worked with us for longer than eight years.
Click a logo to visit that client’s online media centre.
Click on a logo below to see latest breaking news or click the Media Centre button to go to the AD Communications Media Centre where you can view and download all the news from all our clients
From The Blog
We love smart thinking and big ideas here at AD. If you do too and you’d like to tell us about it,
feel free to comment on a blog, or get in touch with us by emailing email@example.com.
Sponsorship is not the only marketing opportunity the World Cup offers
If you’re anything like me, the World Cup provides plenty of reasons to celebrate: football on every day of the week, seeing the best players the world has to offer and the potential for England to bring home a trophy for the first time in decades (or not, as so often ends up being the case). But it’s not only we football fans who get excited about the World Cup; major producers of consumer goods also see the competition as a golden opportunity to grab the attention of potential customers of all ages.
Wed 13th Jun 2018
Can outdoor advertising improve the nation’s health?
The recent proposal by London mayor Sadiq Khan to remove advertisements for junk food from the Transport for London (TfL) network, in support of a wider movement to combat childhood obesity in the UK capital, points to the impact of OOH (out-of-home) advertising on our purchasing choices and its potential to influence our behaviour, for good or bad.
Thu 7th Jun 2018
The Royal Wedding: How digital has changed the face of interaction
So after weeks of speculation and chatter, Prince Harry and Meghan Markle are finally wed! In a break from traditional royal weddings going back several centuries, it’s encouraging to see the pair opting for a more modern-day celebration (apparatchiks around the British monarchy may not say the same however). While most people were focused on what Meghan was wearing (as a fellow bride-to-be, I will admit that was one of my main reasons for watching the wedding), it also got me thinking about how far we have come in connecting with ‘the Royals’ over the last decade, largely due to the increased adoption of digital communication.
Fri 25th May 2018
Is retail missing a simple trick?
The future of retail is certainly hot news at the moment, a constant stream of negative stories about retail brands collapsing or struggling in the face of the rising trend to online shopping, compounded by their failure to reinvent the shopper experience.
Tue 15th May 2018
Unbox clever: unpacking the trend and what it means for retail packaging
For a grown man in his early thirties, I’ve had toys on my mind a lot recently. Sure, I have a three year old son who can’t get enough of the plastic things and yes, a beloved retail chain from my childhood recently did go into administration, but that’s not what’s causing my mind to wander towards Funko bobbleheads and Paw Patrol action figures. No, I am trying to wrap my head around what must be the most mind-boggling YouTube sensation in years: unboxing.
Wed 28th Mar 2018
When earned is shared, shared is earned and nothing is quite what it seems
Different industries have their own terms, abbreviations and acronyms. These may well make perfect sense to those within those industries, but can confuse and baffle those without.
Thu 1st Mar 2018