With 30 years of B2B PR, marketing and communications experience, we know that you need to really get under the skin of an industry to understand what drives its customers. With
in-depth industry knowledge and insight you can recognise new market opportunities and think strategically about how to tap into these. Every PR marketing and communications activity should start with intelligence, so we never stop
Genius may be 1% inspiration and 99% perspiration, but with respect to Mr Edison it’s the 1% that makes the difference. B2B PR, marketing and communications relies on knowing your audience and understanding their challenges, but it takes a creative approach to actually engage them. Businesses don’t buy from other businesses, people do. That’s why we always look for inventive ways to present an idea,
message or product.
People use an increasing range of channels to find and share information, but the core principle remains the same - communication is built on conversations. Whether you’re trying to retain customer loyalty, build brand awareness or generate new leads, you need to use influence to change people’s perceptions. Building relationships with opinion formers and influencers is at the heart of every campaign we develop.
Whatever sector you operate in, we’ll devise integrated PR, digital and marketing strategies that help you stand out. Together, we’ll develop your markets, engage your customers and prospects, and increase your sales.
Our focus is on:
Strategy & B2B Public Relations
Digital & Social Media
Here’s how we do it
Clients tell us they value their
relationship with us for:
Our frank advice and consultancy
The depth of our industry knowledge
Our ambitious thinking
We strive to add measurable value to our clients’ businesses by building strong strategic partnerships for growth based on trust and mutual respect. We believe this is why 60% of our clients have worked with us for longer than eight years.
Click a logo to visit that client’s online media centre.
Click on a logo below to see latest breaking news or click the Media Centre button to go to the AD Communications Media Centre where you can view and download all the news from all our clients
From The Blog
We love smart thinking and big ideas here at AD. If you do too and you’d like to tell us about it,
feel free to comment on a blog, or get in touch with us by emailing email@example.com.
Augmented reality: bringing packaging to life
Augmented reality (AR) is becoming increasingly integrated into our daily lives. From crazes, such as ‘Pokémon Go’ taking the app world by storm, to popular retail stores such as Zara releasing an initiative earlier this year that enabled shoppers to absorb themselves in an AR experience in-store, AR is being progressively adopted by consumers. It adds an extra layer of digital content to our view of the real world and offers an exciting and immersive consumer experience.
Wed 5th Dec 2018
Content – Not Format – Is King
In a time when rapid technological change is causing disruption to High Street retail, it’s comforting to know that my local Waterstone’s branch is in no immediate danger of shutting down (at the time of writing, at least). As I found out myself at the Frankfurt Book Fair last month, the book publishing industry continues to show the resilience, sustained growth and commitment to evolution that suggests it will be sticking around for quite some time.
Tue 6th Nov 2018
Is AVE past its use-by date?
A large majority of communications and PR professionals certainly think so, yet many others still use it. Why?
Tue 23rd Oct 2018
When retail experience goes stale
Working in a world where retail décor, promotion, multi-channel marketing and customer experience are always front of mind, I have a heightened awareness of my own ‘customer journeys’, how they make me feel and how effective they are at making me try and buy.
Fri 28th Sep 2018
Could ‘fixing’ the plastic problem create a bigger problem?
A lot has changed in such a short space of time. The BBC’s Blue Planet II series achieved exactly the response it desired – supermarket chains are aiming to eliminate plastic packaging in years to come, single-use plastics are being dropped by a variety of food and drink outlets, and alternatives to plastic are already being trialled for use as food and drinks packaging.
Wed 19th Sep 2018
Kingdom of Pod – is it time to add podcasting to your marcomms platforms?
It’s a good time to be selling ear buds (or ‘headphones’, if you weren’t born in the noughties). Not long ago we were waxing lyrical about the growing audiobook market, so it is only appropriate to follow up with a view on the other audio fad that has crept into our lives via our ears.
Wed 11th Jul 2018