AD Communications - B2B PR Agency

Building Business Brands

We specialise in global communications, PR
and marketing for B2B brands.

Intelligence, Consultancy & Comms Strategy


With 30 years of B2B PR, marketing and communications experience, we know that you need to really get under the skin of an industry to understand what drives its customers. With
in-depth industry knowledge and insight you can recognise new market opportunities and think strategically about how to tap into these. Every PR marketing and communications activity should start with intelligence, so we never stop
asking questions.

Strategic B2B PR & Marketing – Creative Inspiration


Genius may be 1% inspiration and 99% perspiration, but with respect to Mr Edison it’s the 1% that makes the difference. B2B PR, marketing and communications relies on knowing your audience and understanding their challenges, but it takes a creative approach to actually engage them. Businesses don’t buy from other businesses, people do. That’s why we always look for inventive ways to present an idea,
message or product.

Media relations, PR, digital and social media communication


People use an increasing range of channels to find and share information, but the core principle remains the same - communication is built on conversations. Whether you’re trying to retain customer loyalty, build brand awareness or generate new leads, you need to use influence to change people’s perceptions. Building relationships with opinion formers and influencers is at the heart of every campaign we develop.

Our Focus

Our Focus

Whatever sector you operate in, we’ll devise integrated PR, digital and marketing strategies that help you stand out. Together, we’ll develop your markets, engage your customers and prospects, and increase your sales.

Our focus is on:

Strategy & B2B Public Relations
Digital & Social Media
Integrated Marketing

Here's how we do it

Here’s how we do it

Clients tell us they value their
relationship with us for:

Our frank advice and consultancy
The depth of our industry knowledge
Our ambitious thinking
Engaging content


We strive to add measurable value to our clients’ businesses by building strong strategic partnerships for growth based on trust and mutual respect. We believe this is why 60% of our clients have worked with us for longer than eight years.

Click a logo to visit that client’s online media centre.

From The Blog

We love smart thinking and big ideas here at AD. If you do too and you’d like to tell us about it,
feel free to comment on a blog, or get in touch with us by emailing

Comms on the move

Comms on the move

In a world where we have become overwhelmed with the amount of marketing materials we receive in our inbox and letterbox, only a select handful of brands are putting in the time and effort to cut through the clutter – and Royal Mail is one of them.

Wed 9th Jan 2019

Augmented reality: bringing packaging to life

Augmented reality: bringing packaging to life

Augmented reality (AR) is becoming increasingly integrated into our daily lives. From crazes, such as ‘Pokémon Go’ taking the app world by storm, to popular retail stores such as Zara releasing an initiative earlier this year that enabled shoppers to absorb themselves in an AR experience in-store, AR is being progressively adopted by consumers. It adds an extra layer of digital content to our view of the real world and offers an exciting and immersive consumer experience.

Wed 5th Dec 2018

Content – Not Format – Is King

Content – Not Format – Is King

In a time when rapid technological change is causing disruption to High Street retail, it’s comforting to know that my local Waterstone’s branch is in no immediate danger of shutting down (at the time of writing, at least). As I found out myself at the Frankfurt Book Fair last month, the book publishing industry continues to show the resilience, sustained growth and commitment to evolution that suggests it will be sticking around for quite some time. 

Tue 6th Nov 2018

Is AVE past its use-by date?

Is AVE past its use-by date?

A large majority of communications and PR professionals certainly think so, yet many others still use it. Why?

Tue 23rd Oct 2018

When retail experience goes stale

When retail experience goes stale

Working in a world where retail décor, promotion, multi-channel marketing and customer experience are always front of mind, I have a heightened awareness of my own ‘customer journeys’, how they make me feel and how effective they are at making me try and buy.

Fri 28th Sep 2018

Could ‘fixing’ the plastic problem create a bigger problem?

Could ‘fixing’ the plastic problem create a bigger problem?

A lot has changed in such a short space of time. The BBC’s Blue Planet II series achieved exactly the response it desired – supermarket chains are aiming to eliminate plastic packaging in years to come, single-use plastics are being dropped by a variety of food and drink outlets, and alternatives to plastic are already being trialled for use as food and drinks packaging.

Wed 19th Sep 2018