22nd Oct 2018
With 30 years of B2B PR, marketing and communications experience, we know that you need to really get under the skin of an industry to understand what drives its customers. With
in-depth industry knowledge and insight you can recognise new market opportunities and think strategically about how to tap into these. Every PR marketing and communications activity should start with intelligence, so we never stop
Genius may be 1% inspiration and 99% perspiration, but with respect to Mr Edison it’s the 1% that makes the difference. B2B PR, marketing and communications relies on knowing your audience and understanding their challenges, but it takes a creative approach to actually engage them. Businesses don’t buy from other businesses, people do. That’s why we always look for inventive ways to present an idea,
message or product.
People use an increasing range of channels to find and share information, but the core principle remains the same - communication is built on conversations. Whether you’re trying to retain customer loyalty, build brand awareness or generate new leads, you need to use influence to change people’s perceptions. Building relationships with opinion formers and influencers is at the heart of every campaign we develop.
Whatever sector you operate in, we’ll devise integrated PR, digital and marketing strategies that help you stand out. Together, we’ll develop your markets, engage your customers and prospects, and increase your sales.
Our focus is on:
Strategy & B2B Public Relations
Digital & Social Media
Here’s how we do it
Clients tell us they value their
relationship with us for:
Our frank advice and consultancy
The depth of our industry knowledge
Our ambitious thinking
We strive to add measurable value to our clients’ businesses by building strong strategic partnerships for growth based on trust and mutual respect. We believe this is why 60% of our clients have worked with us for longer than eight years.
Click a logo to visit that client’s online media centre.
Click on a logo below to see latest breaking news or click the Media Centre button to go to the AD Communications Media Centre where you can view and download all the news from all our clients
From The Blog
We love smart thinking and big ideas here at AD. If you do too and you’d like to tell us about it,
feel free to comment on a blog, or get in touch with us by emailing email@example.com.
When retail experience goes stale
Working in a world where retail décor, promotion, multi-channel marketing and customer experience are always front of mind, I have a heightened awareness of my own ‘customer journeys’, how they make me feel and how effective they are at making me try and buy.
Fri 28th Sep 2018
Could ‘fixing’ the plastic problem create a bigger problem?
A lot has changed in such a short space of time. The BBC’s Blue Planet II series achieved exactly the response it desired – supermarket chains are aiming to eliminate plastic packaging in years to come, single-use plastics are being dropped by a variety of food and drink outlets, and alternatives to plastic are already being trialled for use as food and drinks packaging.
Wed 19th Sep 2018
Kingdom of Pod – is it time to add podcasting to your marcomms platforms?
It’s a good time to be selling ear buds (or ‘headphones’, if you weren’t born in the noughties). Not long ago we were waxing lyrical about the growing audiobook market, so it is only appropriate to follow up with a view on the other audio fad that has crept into our lives via our ears.
Wed 11th Jul 2018
Walking the talk: a path to better mental health support
Did you know that 75% of mental illnesses start in adolescence and that one in six people in the UK will experience mental health issues at some point in their life? It is increasingly important for us all to be aware of the impact it has on people’s lives – whether they experience it personally, or whether they are supporting friends, family or colleagues.
Wed 1st Aug 2018
Sponsorship is not the only marketing opportunity the World Cup offers
If you’re anything like me, the World Cup provides plenty of reasons to celebrate: football on every day of the week, seeing the best players the world has to offer and the potential for England to bring home a trophy for the first time in decades (or not, as so often ends up being the case). But it’s not only we football fans who get excited about the World Cup; major producers of consumer goods also see the competition as a golden opportunity to grab the attention of potential customers of all ages.
Wed 13th Jun 2018
Can outdoor advertising improve the nation’s health?
The recent proposal by London mayor Sadiq Khan to remove advertisements for junk food from the Transport for London (TfL) network, in support of a wider movement to combat childhood obesity in the UK capital, points to the impact of OOH (out-of-home) advertising on our purchasing choices and its potential to influence our behaviour, for good or bad.
Thu 7th Jun 2018