What We Do

Social Media

Turning ‘likes’ into real engagement and ‘followers’ into buyers

Social media provides a platform for you to engage with your audience in real time. But, being ‘social’ doesn’t mean ignoring the principles of professional brand communications. Because every word, image, video or document you (or your employees) share, is there for the world to see – instantly.

We work with clients to achieve the perfect balance between the more informal tone and structure of social communications and the rigour, consistency and credibility of a professional brand voice.

We pride ourselves on developing social strategies and content that blend creativity and commercial impact – ensuring that every post and comment is building a positive and approachable perception of your brand.

Ready to join the online discussions? Let's talk.

Our end-to-end Social Media services include:

We map the journey from followers to fans

Social media strategy

Just like any other form of communication, social media engagement starts with a plan. We work with clients to define clear objectives, identify the right audience, analyse the competitive landscape, and shape a narrative that resonates. From there, we develop and implement strategies that align with wider marketing goals. Whether it’s creating detailed campaign roadmaps or refining them in response to engagement insights, we make sure your social activity has focus and direction.

We craft posts that stop the scroll

Content creation

Grabbing attention fast on social platforms is key. And the essential ingredient to this is relevance. Are your posts about topics your audience cares about? Are you telling them something new? Are you offering a unique point of view? Are you helping them to solve a problem? Does your tone of voice reflect your brand and the way your customers talk? And when it comes to visuals (which is what most people look at first), are they appropriate, engaging and on-brand? We help clients navigate all of this to deliver content that stands out for all the right reasons.

We keep the conversation going

Community management

One-way broadcast communication won’t cut it on social media. The very nature of social platforms is to cultivate two-way conversations and build relationships that create value for all parties. Whether that’s responding to comments, handling queries, or sparking discussions that grow loyalty, our approach focuses on making sure your audience develops a lasting connection to your brand.

We turn investment into impact

Paid social

Organic reach will only take you so far. We plan and manage paid campaigns that extend your message to the right people beyond your current follower base. From ad creatives and audience mapping, to campaign optimisation and reporting, we help clients to get the best return possible on their budget.

We prove what works

Analytics & reporting

Data will always drive more informed decisions. We track social performance metrics across platforms, analyse the findings and use those to refine your strategy and optimise future content.

Why choose AD Communications for
social media?

We don’t believe in posting for the sake of it. We’re focused on achieving social engagement that builds trust, demonstrates credibility and fosters lasting connections.

Combining creative storytelling with clear strategy, we keep the audience’s drivers front of mind and share content that matters to them. With more than 40 years of experience in B2B technology sectors, we’re skilled at making even the most complex topics accessible, engaging and shareable.

Whether you need support for a major campaign, a full social strategy, or hands-on day-to-day management of your social media channels, we’re here to help.

What We Do

Social Media

Turning ‘likes’ into real engagement and ‘followers’ into buyers

Ready to join the online discussions? Let's talk.