Event Support

Getting on the list of ‘must visit’ stands at a trade event, or encouraging registrations for an invite-only brand or media event, starts long before the ‘big day’. Your brand offering needs to be relevant, compelling and, above all, you need to communicate it clearly and effectively. We help brands to shape holistic event comms strategies that align to objectives. We craft messaging to resonate with the audience, design engaging visuals to attract attention, manage media relations and advertising activity to profile your brand in the publications that matter, plan ahead for on-site content creation, and train spokespeople to deliver your messages with authority.

Our on-site support at events enables your team to focus on what matters commercially – engaging with visitors, filling pipelines and building relationships. We’re on hand to leverage every opportunity to get your voice heard. We facilitate press conferences and media tours, support media and analyst interviews, and share breaking news and show updates. And we produce live social media content, host video interviews and capture ‘in the moment’ content such as customer testimonials, expert insights and real-time event highlights.

The end of an event is just the start of the next phase of communications with prospects, customers, the media and industry influencers. After the doors close, we’re ready with lead nurture strategies that maintain your dialogue with valuable prospects and move them through the sales funnel. We follow up with editors and analysts, execute post-event social campaigns and recommend momentum activities to maintain visibility for the long term. We also analyse the market shifts spotted at events to keep your communications strategies relevant and make sure you stay front of mind until the next ‘big moment’.