Unboxing videos demonstrate how consumers value packaging. But what type of packaging creates the best user experience and which brands are getting it right?
How can the publishing industry remain relevant in the digital content age where everyone’s a publisher? Read on for our findings.
Market research reports can be time consuming to read in detail so sit back, hit play and let Alexa distil the key 2019 B2B video marketing stats for you.
Today, standing out is the key brand challenge. Louise talks about changing consumer trends and their impact on marketing.
Exhibitions and events are a big deal for B2B businesses and here Alexa discusses why video should feature highly on the pre-event planning priority list.
As businesses get ready for Labelexpo Europe, we ponder the crucial role that labels continue to play in packaging and the trends currently shaping the industry.
A landmark year awaits and today marks the launch of AD2020 – a campaign centred on influential B2B storytelling. Find out how we can ‘Bring your stories to life’.
Why aren’t brands viewing personalisation as an in-store opportunity? In this blog, we explore how brick and mortar stores can offer real-time customisation.
Today (12th August 2019) is International Youth Day. To mark the occasion we spoke to our two youngest members Sirah and Imogen about their journey into communications.
Summer’s the perfect time for immersing ourselves in great stories, whether we choose printed books, e-books or audiobooks. Which books will make it into your suitcase this year?
With so much B2B communication taking place on digital channels, let’s not forget the unique value of face-to-face conversations in building business relationships.
Glastonbury Festival is as popular as ever. But given its undoubted mass appeal, how can it maintain some of its free love, hippie, counterculture ethos?