Year: 2022

As 2022 is coming to a close, we reflect on a year of “getting back to live” and how new people, ideas and opportunities injected our agency with energy and creativity.

Why I’ve stayed loyal to one of my favourite brands

Jumping from studying to full-time work could be a shock to the system for any 18-year-old. AD’s Junior Comms Co-ordinator Aimee Parsons reveals her transition from revision and exams, to PR and Comms.

Work experience may be aimed at giving a short-term feel for employment, but it turns out that the imparting of knowledge works both ways. Alexa explores what businesses can learn by inviting students in.

The buzz of live events is finally back and it’s a great feeling to be in front of industry colleagues and prospects once again. Here, Shireen discusses the secret ingredient of live events that just can’t be matched by digital alternatives.

Preparation is key to getting across your messages with clarity and confidence during any media interview. In this blog, Daniel offers some pointers on getting the best out of every media opportunity.

Over many years working as a B2B editor, I was sent hundreds of press releases and, unfortunately, many of them were written very badly. A poorly written release is unlikely to published, so it’s a missed opportunity to reach the target audience – as well as a waste of time and resources. What were common […]

Taking the time to understand individuals is key to building successful relationships, both in the workplace and social settings. In this blog, Helen discusses the value of colour profiling and how coaching in this area can create more effective and impactful interactions with others.

For blogs to be worth the effort, they need to be supported by an integrated marketing plan of action. In this blog, Sarah looks at ways to make your blogging efforts pay off and actively stimulate engagement with your target audience.

If presenting over a screen makes you feel nervous or self-conscious, this vlog is for you. Discover the three core principles for successful virtual presentations.

In our latest blog, Tom looks at how Covid’s impact on marketing strategies in the last 2 years may well help to produce more rounded B2B campaigns in the year ahead.