Author: Shireen Shurmer
A long wait in a foreign airport recently prompted me to visit the sweet shop for a sugar hit and a packet of chewing gum. Expecting to find the familiar green and blue packs of spearmint et al, I was somewhat confounded. In the usual spot beside the cash register was an array of discreetly branded matt black packages, featuring a classy embossed effect and the simple words ‘cobalt’ and ‘turbulence’ reversed out of the black in bright primary colours. So discreet, that I assumed these must be – how shall I say this – prophylactics. Apparently recognising my confusion, the sales assistant reassured me that the product was indeed chewing gum, and clarified the choice of refreshing mint or water melon flavours.