Tom explores the impact that plain packaging could have on the sales of products like confectionery and alcohol. Would it really reduce consumption?
What Makes Us Tick?
We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.
Good communication and collaboration is vital for business success and this is something we reflect on after a period of practical upheaval for Team AD.
In a year when we’ll see hundreds of new products and services launched at landmark industry events in our sectors, we look at why confidence is key in persuasive communication.
2020 is a big year for AD and for our specialist sectors – print, packaging and visual communications. Find out what’s in store and how we’re gearing up.
Unboxing videos demonstrate how consumers value packaging. But what type of packaging creates the best user experience and which brands are getting it right?
How can the publishing industry remain relevant in the digital content age where everyone’s a publisher? Read on for our findings.
Market research reports can be time consuming to read in detail so sit back, hit play and let Alexa distil the key 2019 B2B video marketing stats for you.
Today, standing out is the key brand challenge. Louise talks about changing consumer trends and their impact on marketing.
Exhibitions and events are a big deal for B2B businesses and here Alexa discusses why video should feature highly on the pre-event planning priority list.
As businesses get ready for Labelexpo Europe, we ponder the crucial role that labels continue to play in packaging and the trends currently shaping the industry.
A landmark year awaits and today marks the launch of AD2020 – a campaign centred on influential B2B storytelling. Find out how we can ‘Bring your stories to life’.
Why aren’t brands viewing personalisation as an in-store opportunity? In this blog, we explore how brick and mortar stores can offer real-time customisation.