Blog

What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

08-08-2022

LET ME ENLIGHTEN YOU

Work experience may be aimed at giving a short-term feel for employment, but it turns out that the imparting of knowledge works both ways. Alexa explores what businesses can learn by inviting students in.

09-06-2022

THE SECRET INGREDIENT OF LIVE EVENTS IS ENERGY

The buzz of live events is finally back and it’s a great feeling to be in front of industry colleagues and prospects once again. Here, Shireen discusses the secret ingredient of live events that just can’t be matched by digital alternatives.

18-05-2022

MEDIA MATTERS, SO BE WELL PREPARED

Preparation is key to getting across your messages with clarity and confidence during any media interview. In this blog, Daniel offers some pointers on getting the best out of every media opportunity.

25-04-2022

LOOKING AT YOUR COMMS FROM THE OUTSIDE-IN

Over many years working as a B2B editor, I was sent hundreds of press releases and, unfortunately, many of them were written very badly. A poorly written release is unlikely to published, so it’s a missed opportunity to reach the target audience – as well as a waste of time and resources. What were common […]

15-03-2022

WHICH COLOUR PROFILE ARE YOU?

Taking the time to understand individuals is key to building successful relationships, both in the workplace and social settings. In this blog, Helen discusses the value of colour profiling and how coaching in this area can create more effective and impactful interactions with others.

22-02-2022

IS BUSINESS BLOGGING WORTH THE TIME?

For blogs to be worth the effort, they need to be supported by an integrated marketing plan of action. In this blog, Sarah looks at ways to make your blogging efforts pay off and actively stimulate engagement with your target audience.

24-01-2022

TIPS FOR PRESENTING IN A VIRTUAL WORLD

If presenting over a screen makes you feel nervous or self-conscious, this vlog is for you. Discover the three core principles for successful virtual presentations.

06-01-2022

2022: A NEW AGE FOR B2B MARKETING

In our latest blog, Tom looks at how Covid’s impact on marketing strategies in the last 2 years may well help to produce more rounded B2B campaigns in the year ahead.

01-12-2021

‘TIS THE SEASON FOR EMOTIONAL STORYTELLING

In this blog, Josie looks at which Christmas adverts have best captured the current mood and values in society, and considers how the British approach to Christmas compares to themes and traditions in her native Germany.

13-10-2021

PLAN B: DIRECTING A VIDEO SHOOT REMOTELY

Alexa looks at the importance of having Plan B ready to execute as she recounts a recent video shoot that was up skittled at the eleventh hour by COVID-19 self-isolation.

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