25-11-2020
MAKING B2B MARKETING MORE THOUGHTFUL
Alexa discusses how and why brands should take a more thoughtful approach to customer marketing, especially in challenging times.
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25-11-2020
Alexa discusses how and why brands should take a more thoughtful approach to customer marketing, especially in challenging times.
10-11-2020
Shireen discusses removing digital roadblocks and the importance of making information easily accessible to prospective customers in the absence of face-to-face interaction.
20-10-2020
In this vlog, Alexa debunks the myth that good video needs to be under two minutes long and discusses what really matters when considering video content.
06-10-2020
Louise discusses how forward-thinking companies are using print to create immersive brand experiences.
18-09-2020
Brands design complex journeys to move customers towards a buying decision but failure to spot the emotional trigger point for a purchase can leave prospects cold.
14-07-2020
As a ‘digital native’ herself, Sirah explores the value that traditional communication methods, such as creative direct mail, hold in resonating with younger customers.
24-06-2020
Understanding your customers’ needs is the first step to successful marketing. Greg explores this further with real life examples of what happens when brands don’t listen to market insight.
16-06-2020
There are many video styles that can be produced without the need for a live shoot. In this vlog, Alexa shares some real client examples to illustrate these
02-06-2020
Virtual communication may be the new norm, but just how does it compare to in-person interaction? Here, Shireen explores some of its shortcomings.
20-05-2020
‘The best storytellers live and breathe their narrative’ and in this blog Shireen looks at what happens to storytelling when there is a plot twist.
12-05-2020
In this blog Helen looks at the importance of prioritising the cultivation of meaningful business connections over selling during the COVID-19 crisis.
28-04-2020
In the midst of business disruption, Alexa discusses the importance of keeping customers’ and prospects’ needs at the heart of B2B comms strategies.