Understanding your customers’ needs is the first step to successful marketing. Greg explores this further with real life examples of what happens when brands don’t listen to market insight.

There are many video styles that can be produced without the need for a live shoot. In this vlog, Alexa shares some real client examples to illustrate these

Virtual communication may be the new norm, but just how does it compare to in-person interaction? Here, Shireen explores some of its shortcomings.

‘The best storytellers live and breathe their narrative’ and in this blog Shireen looks at what happens to storytelling when there is a plot twist.

In this blog Helen looks at the importance of prioritising the cultivation of meaningful business connections over selling during the COVID-19 crisis.

In the midst of business disruption, Alexa discusses the importance of keeping customers’ and prospects’ needs at the heart of B2B comms strategies.

In this blog, Imogen discusses the importance of communication channels in raising awareness for a cause and key learnings from her experience.

Daniel discusses how concern over the coronavirus highlights the advantages of plastic that were with us all along

In times of true crisis, it causes us to reflect on the need to balance fact and feeling when we communicate with each other.

Tom explores the impact that plain packaging could have on the sales of products like confectionery and alcohol. Would it really reduce consumption?

Good communication and collaboration is vital for business success and this is something we reflect on after a period of practical upheaval for Team AD.

In a year when we’ll see hundreds of new products and services launched at landmark industry events in our sectors, we look at why confidence is key in persuasive communication.