In our latest blog, Tom looks at how Covid’s impact on marketing strategies in the last 2 years may well help to produce more rounded B2B campaigns in the year ahead.

In this blog, Josie looks at which Christmas adverts have best captured the current mood and values in society, and considers how the British approach to Christmas compares to themes and traditions in her native Germany.

Imogen discusses the return of live events and the importance of face-to-face interactions.

Alexa looks at the importance of having Plan B ready to execute as she recounts a recent video shoot that was up skittled at the eleventh hour by COVID-19 self-isolation.

In this blog, work experience student Lucy discusses how Gen Z are bringing a fresh perspective to the communications industry

As summer draws to a close, Shireen sees the positives in a return to ‘business normal’, with some welcome adjustments.

Tom analyses how economic downturns needn’t strike fear into businesses, as investment in marketing can give them a platform to steal a march on their competitors.

Webinars reach a global audience with maximum convenience and minimum cost. But in a crowded, digitally fatigued market, how do you get the best out of them?

KPIs can help you turn your goals into actionable tasks with measurable target outcomes – just make sure you have the right ones in place before you embark on your next campaign

First interactions are about forming a positive connection and establishing trust. In this blog, Shireen explains why non-verbal communication is essential to building relationships.

Tom analyses the communications strategy surrounding the European Super League announcement, and how its poor planning led to disastrous consequences

In this blog, Alexa discusses why design is so critical in B2B campaigns and shares the core criteria for engaging business buyers.