We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.
25-04-2022
Over many years working as a B2B editor, I was sent hundreds of press releases and, unfortunately, many of them were written very badly. A poorly written release is unlikely to published, so it’s a missed opportunity to reach the target audience – as well as a waste of time and resources. What were common […]
15-03-2022
Taking the time to understand individuals is key to building successful relationships, both in the workplace and social settings. In this blog, Helen discusses the value of colour profiling and how coaching in this area can create more effective and impactful interactions with others.
22-02-2022
For blogs to be worth the effort, they need to be supported by an integrated marketing plan of action. In this blog, Sarah looks at ways to make your blogging efforts pay off and actively stimulate engagement with your target audience.
24-01-2022
If presenting over a screen makes you feel nervous or self-conscious, this vlog is for you. Discover the three core principles for successful virtual presentations.
06-01-2022
In our latest blog, Tom looks at how Covid’s impact on marketing strategies in the last 2 years may well help to produce more rounded B2B campaigns in the year ahead.
01-12-2021
In this blog, Josie looks at which Christmas adverts have best captured the current mood and values in society, and considers how the British approach to Christmas compares to themes and traditions in her native Germany.
09-11-2021
Imogen discusses the return of live events and the importance of face-to-face interactions.
13-10-2021
Alexa looks at the importance of having Plan B ready to execute as she recounts a recent video shoot that was up skittled at the eleventh hour by COVID-19 self-isolation.
22-09-2021
In this blog, work experience student Lucy discusses how Gen Z are bringing a fresh perspective to the communications industry
08-09-2021
As summer draws to a close, Shireen sees the positives in a return to ‘business normal’, with some welcome adjustments.
21-07-2021
Tom analyses how economic downturns needn’t strike fear into businesses, as investment in marketing can give them a platform to steal a march on their competitors.
23-06-2021
Webinars reach a global audience with maximum convenience and minimum cost. But in a crowded, digitally fatigued market, how do you get the best out of them?
