In the midst of business disruption, Alexa discusses the importance of keeping customers’ and prospects’ needs at the heart of B2B comms strategies.
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In this blog, Imogen discusses the importance of communication channels in raising awareness for a cause and key learnings from her experience.
Daniel discusses how concern over the coronavirus highlights the advantages of plastic that were with us all along
In times of true crisis, it causes us to reflect on the need to balance fact and feeling when we communicate with each other.
Tom explores the impact that plain packaging could have on the sales of products like confectionery and alcohol. Would it really reduce consumption?
Good communication and collaboration is vital for business success and this is something we reflect on after a period of practical upheaval for Team AD.
In a year when we’ll see hundreds of new products and services launched at landmark industry events in our sectors, we look at why confidence is key in persuasive communication.
2020 is a big year for AD and for our specialist sectors – print, packaging and visual communications. Find out what’s in store and how we’re gearing up.
Unboxing videos demonstrate how consumers value packaging. But what type of packaging creates the best user experience and which brands are getting it right?
How can the publishing industry remain relevant in the digital content age where everyone’s a publisher? Read on for our findings.
Market research reports can be time consuming to read in detail so sit back, hit play and let Alexa distil the key 2019 B2B video marketing stats for you.
Today, standing out is the key brand challenge. Louise talks about changing consumer trends and their impact on marketing.