28-11-2012

Hey, nice nail wrap!

Author: Lucy Williams

It was a bitterly cold and rainy morning and I was sitting at my desk, with a hot coffee in my hands, attempting to think up my next blog idea; I wanted something different, something that no one else had thought of, then, noticing my fingers wrapped around my coffee mug, it came to me, nail art!

14-11-2012

#prnightmare

Author: Kerry Rice

Earlier this year, when we all thought the rain would never stop, I went to the Isle of Wight Festival. Overall it was a great experience. The musicians made it clear how much they appreciated us braving the mud, and the food stall holders (one of whom made the best breakfast burrito I will ever eat no matter how long I live) made the swamp-like conditions more hospitable.

31-10-2012

Hubble, bubble, toil and trouble

Author: Lucy Williams

A year ago today I started at AD, which is scary in itself! But as I now know the print industry a little better and have seen some of the weird and wonderful things print can do, it seemed fitting to write a blog which ties in nicely with my first anniversary and today’s date: Halloween.

24-10-2012

A day in the life of an AE at AD Communications

Author: Ellie Bunce

I live in Hampshire, so my morning start is a bit earlier than most in the office. At 6h30 my alarm goes off and I stumble out of bed, have breakfast and usually leave the house around 7h30. My commute to Esher includes a morning battle with the A3 traffic arriving at the office around 8hr30, always with my favourite soya Vanilla Latte in hand.

10-10-2012

The Voyage of Print

Author: Patrick Anderson

Rewind to this time last year and you would have found me wandering around central London consuming the barrage of advertisements that met me at every turn, completely unaware of how they came to be.  My response was thusly; oh look, colourful, eye-catching poster, with an image that I like, with an offer that interests me, that’s cool, I like that, I’ll probably invest.  Ignorance, as they say, was bliss. I was content just consuming what I saw without a second thought. But then I began working within the print industry – and now I analyse everything and anything that I see.

03-10-2012

A Day in the Life of Digital Photography

Author: Greg Mills

Attending trade shows probably wouldn’t make my list of favourite activities, but I did enjoy my recent visit to photokina, the bi-annual photofest in Cologne.  I guess it’s the combination of how digital technology is enabling camera development, together with the impact of the images on display in the numerous photo exhibitions.  Particularly captivating were the exhibitions showing the work of the United Nations through seven decades, the UNICEF Photo of the Year, and the award-winning entries to competitions sponsored/organised by the likes of Canon, Sony and Hasselblad.

26-09-2012

Content-led innovation

Author: Kerry Rice

“In the past, brands were part of the advertising; in future, they will be part of the content business.” So says Andreas Gall, CEO of Red Bull Media House.

 

19-09-2012

A Book of Faces

Author: Michael Grass

What’s the first thing that comes to your mind when you hear “Facebook”? Do you think of farmvilles and café worlds? Do you ponder how life was better before the timeline profile page took over your old account? Or do you groan at the thought of how inappropriately the “like” button is clicked nowadays (i.e. “John Smith has fallen off board and broken shoulder”, Jim Jones likes this)?

05-09-2012

Why are brands not using packaging as part of their cross media campaigns?

Author: AD Communications

When I was working on an article a few weeks ago, I did quite a bit of research into cross media and everything it entails. (Early word of warning – although the idea of cross media is easy to get your head around, the wide range of opinions on its advantages, best way to measure ROI and so forth could keep you busy for more than a while!)

22-08-2012

Mars and back with the world of print!

Author: Lucy Williams

I have learned so much about the amazing and diverse world of print over the past ten months or so since I have been working with AD. I am also realising just how much print surrounds us on a daily basis.

08-08-2012

W2P (Wed-to-Print)

Author: Kerry Rice

When I moved here from South Africa in 2008, broadband was all but a foreign word back home. That’s probably why I am still in awe of the wondrous world of things I can create and buy online.

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