31-10-2012

Hubble, bubble, toil and trouble

Author: Lucy Williams

A year ago today I started at AD, which is scary in itself! But as I now know the print industry a little better and have seen some of the weird and wonderful things print can do, it seemed fitting to write a blog which ties in nicely with my first anniversary and today’s date: Halloween.

Author: Lucy Williams

AttributionSome rights reserved by riptheskull

A year ago today I started at AD, which is scary in itself! But as I now know the print industry a little better and have seen some of the weird and wonderful things print can do, it seemed fitting to write a blog which ties in nicely with my first anniversary and today’s date: Halloween.

Needless to say, on the 31st of October, there is always one house on every street that goes over and above everyone’s expectations with decorations; they boast ghosts, witches, bunting, countless pumpkins and even a spooky doorbell – all with the help of print.

They say Halloween is a day for children, an excuse for them to dress up and eat sweets, but it’s also a really good opportunity for brands to grab people’s attention with their ‘spooky’ decorations and packaging. So many companies completely redesign packaging especially for Halloween. Both sweet and savoury items including bottles of brew named ‘blood’ instead of wine, bars of chocolate in Halloween wrappers and sweets in scary packaging – it’s no wonder that Halloween is the third biggest money spinner after Christmas and Easter.

With QR codes becoming ever more popular, it will be interesting to see how many companies are now using them to coax people into visiting their web or microsites.  For me, being something of an analytics freak, I think QR codes are a fantastic idea because they direct people straight to where you’d like them to go, and also allows you to see how often your code was scanned, when it was scanned and what type of device was used.

I don’t know about you but I’ll be keeping an eye out for some cool Halloween packaging today, and I might even scan a few QR Codes – who knows, some companies might trick you, some might treat you!

BOO!