01-12-2021

‘TIS THE SEASON FOR EMOTIONAL STORYTELLING

In this blog, Josie looks at which Christmas adverts have best captured the current mood and values in society, and considers how the British approach to Christmas compares to themes and traditions in her native Germany.

13-10-2021

PLAN B: DIRECTING A VIDEO SHOOT REMOTELY

Alexa looks at the importance of having Plan B ready to execute as she recounts a recent video shoot that was up skittled at the eleventh hour by COVID-19 self-isolation.

08-09-2021

RETURNING TO ‘NORMAL’?

As summer draws to a close, Shireen sees the positives in a return to ‘business normal’, with some welcome adjustments.

21-07-2021

SPENDING MONEY TO MAKE MONEY

Tom analyses how economic downturns needn’t strike fear into businesses, as investment in marketing can give them a platform to steal a march on their competitors.

23-06-2021

CREATING WEBINARS OF VALUE

Webinars reach a global audience with maximum convenience and minimum cost. But in a crowded, digitally fatigued market, how do you get the best out of them?

02-06-2021

WHAT DOES SUCCESS LOOK LIKE TO YOU?

KPIs can help you turn your goals into actionable tasks with measurable target outcomes – just make sure you have the right ones in place before you embark on your next campaign

12-05-2021

FACE REALITY: NON-VERBAL CUES MATTER

First interactions are about forming a positive connection and establishing trust. In this blog, Shireen explains why non-verbal communication is essential to building relationships.

26-04-2021

THE WORST OWN GOAL EVER SCORED?

Tom analyses the communications strategy surrounding the European Super League announcement, and how its poor planning led to disastrous consequences

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