05-07-2011
Marketing, have you been introduced to print? It’s just over there….!
When I registered to attend Marketing Week Live I didn’t expect print to play a central role in the event. My reason for attending this event, intended to challenge marketers with innovative ideas, trends and strategies on marketing & communication, was its rich and attractive programme of conferences. And, as I looked at its schedule in more detail, I wasn’t surprised when I didn’t spot any print related sessions.