We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.
15-06-2011
Author: AD Communications
May was the month of interpack – the triennial gathering in Düsseldorf of the worldwide packaging community. The organisers declared the show one of the most successful events in the 53-year history of the world’s most important trade fair for the packaging sector and related processing industries, with 2,700 exhibitors from 60 nations completely filling the 19 halls of the Düsseldorf fairground.
10-06-2011
In 2011 one of Italy’s resolutions is to ban plastic bags: According to the national environmental association Legambiente, Italians have been wasting 20 billionplastic bags per year, which is more than 300 per person. The association estimates that the ban will save 180,000 tonnes of CO2 emissions per year.
20-05-2011
Author: AD Communications
Exhibitions are like London buses…but more frequent. If you were to ask a PR team, at any time, if anyone was preparing for an exhibition then the answer would undoubtedly be yes. However there seems to be a couple of times each year in which every single person finds themselves knee deep in press packs.
16-05-2011
Author: Lucy O’Dea
As I walked the halls of the Harrogate International Centre the day before the opening of Northprint 2011, I couldn’t help thinking how it never fails to surprise me how such organised chaos of the final preparations all come together in time to ensure the exhibition looks so perfect when the doors open to the public. And, who would have thought during that final set up day that within just half an hour of those doors opening, the first sale of the day would have been secured. Talking to the exhibitors who made the sale, they too were rather taken aback at the speed of their first order. But it just goes to show, be ready and never underestimate the attention you should give to those first through the door.
03-05-2011
Author: AD Communications
The fact that fashion weekly Grazia delayed its print deadline in order to produce an ‘insightful, authoritative and exciting issue’ covering the Royal Wedding, and that Hello! brought forward its publication to the 1st May, has made me think about the position print occupied during and directly following the Royal Wedding.
14-04-2011
Author: Kerry Rice
I’ve developed something of an obsession with photobooks. I just can’t seem to stop making them. Photobox must be making a killing off me.
