Exhibitions are like London buses…but more frequent. If you were to ask a PR team at any time if anyone was preparing for an exhibition then the answer would undoubtedly be yes, however there seems to be a couple of times each year in which every single person finds themselves knee deep in press packs.
At the moment at AD Communications, we have just finished Northprint and Interpack, and FESPA Digital 2011 is due to kick-off in just a few days time- so I would say that May has been one of those London bus months.
Personally I love the build up to an exhibition. While individuals put their heads down and power full-steam ahead to opening day, there is also the additional sense of camaraderie that exhibition preparation creates within an office. That mixture of urgency and enjoyment that comes two hours before the press pack courier is due, when everyone with a spare moment is burning CDs or stuffing folders is, well, really nice. Maybe HR professionals should consider adding press pack production to their teambuilding workshops? I absolutely guarantee it would have the desired effect.
So anyway, with days to go until the next show, I wonder what new and exciting things we’ll be seeing there? It’s sure to be a busy but fun-filled few days and there will be a blog to report on our observations once it’s over…oh and once I’ve woken up from my post-exhibition sleep. Did I mention that, despite the enjoyment I have for the build up and running of an exhibition, going to sleep for 12 hours straight after the final day is the best part?
Interestingly navigating London transport (inc. the buses) has a similarly tiring affect….