Category: B2B content

With the festive season upon us, Ellie Martin looks at how retailers’ festive TV ads and campaigns are an example of successful integrated marketing campaigns.

For blogs to be worth the effort, they need to be supported by an integrated marketing plan of action. In this blog, Sarah looks at ways to make your blogging efforts pay off and actively stimulate engagement with your target audience.

Alexa looks at the importance of having Plan B ready to execute as she recounts a recent video shoot that was up skittled at the eleventh hour by COVID-19 self-isolation.

There are many ways to tell B2B brand stories. A customer magazine is one of the better ones.

Sirah explores how in a world of digital overload, direct mail is proving an effective marketing tool for cutting through with customers.

In the absence of face-to-face interaction, businesses need to think creatively about how they can engage customers in different ways

In the midst of business disruption, Alexa discusses the importance of keeping customers’ and prospects’ needs at the heart of B2B comms strategies.

Market research reports can be time consuming to read in detail so sit back, hit play and let Alexa distil the key 2019 B2B video marketing stats for you.

Exhibitions and events are a big deal for B2B businesses and here Alexa discusses why video should feature highly on the pre-event planning priority list.

Research confirms it – podcasting is on the rise. Here we explore the advantages of this medium and the potential for it to be a powerful marketing tool.