Category: marketing campaigns

With the festive season upon us, Ellie Martin looks at how retailers’ festive TV ads and campaigns are an example of successful integrated marketing campaigns.

In this blog, Josie looks at which Christmas adverts have best captured the current mood and values in society, and considers how the British approach to Christmas compares to themes and traditions in her native Germany.

Louise discusses how forward-thinking companies are using print to create immersive brand experiences.

Tom explores the impact that plain packaging could have on the sales of products like confectionery and alcohol. Would it really reduce consumption?

Find out how augmented reality (AR) offers brands the potential to revolutionise packaging and create an interactive and fun user experience.

If you’re anything like me, the World Cup provides plenty of reasons to celebrate: football on every day of the week, seeing the best players the world has to offer and the potential for England to bring home a trophy for the first time in decades (or not, as so often ends up being the case). But it’s not only we football fans who get excited about the World Cup; major producers of consumer goods also see the competition as a golden opportunity to grab the attention of potential customers of all ages.

The recent proposal by London mayor Sadiq Khan to remove advertisements for junk food from the Transport for London (TfL) network, in support of a wider movement to combat childhood obesity in the UK capital, points to the impact of OOH (out-of-home) advertising on our purchasing choices and its potential to influence our behaviour, for good or bad.