1) Joffrey Lannister. Let’s start with the character we all love to hate. Despised throughout his kingdom, Joffrey’s biggest PR fail was beheading the father of his betrothed, Sansa Stark, and it only went downhill from there. Joffrey could have really done with a few in-depth interviews in relevant publications, such as PrinceWeek, or The Winterfell Daily.
2) Tyrion Lannister. Essentially, the entire Lannister clan should be closely followed by an eagle-eyed PR guru (rather than a slippery eunuch). What Tyrion may lack in complete brutality, he certainly makes up for in lack of loyalty to his Lannister heritage. Lack of commitment to the Lannister brand would make it difficult to develop any genuine video content or thought leadership credentials, for a spokesperson with no conviction is no spokesperson at all.
3) Daenerys Targaryen. The Mother of Dragons that many would argue holds the true claim to the Iron Throne. Daenerys could benefit from media training to learn how speak with more determination than her 16 year old naivety might suggest. An engaging social media campaign could help show that Dany is not someone to be feared, but rather to be admired for her constant defence of those trapped in slavery. #DaenerysCan.
4) Arya and Sansa Stark. The Stark sisters haven’t had much luck over the past few years after leaving The North. Although currently on very different paths, an internal communications and crisis management plan could unite them in maintaining what remains of the Stark reputation.
So GoT enthusiasts, are there any characters you would add? Do the Dothraki or White Walkers need media outreach more? If you are a member of a warring clan or noble house, or perhaps a company looking to improve your B2B communications, please get in touch.