Tag: B2B

From industry innovations to memorable conversations, my first UK Packaging Awards was a night to remember. It wasn’t just about applauding award-winning designs but also connecting with clients and media, gaining insights, and appreciating the true art of packaging. And yes, I made sure to look dapper while doing it!

As artificial intelligence, sustainability, personalisation, collaboration, and other trends continue to feed into the digitalisation of the print industry, Account Manager, Sirah Awan delves into her experiences at this year’s Print Show and how these were highlighted throughout the event.

With summer seeming like a distant memory and autumn ‘event season’ upon us, Account Director Rachelle Harry shares her key takeaways from London Packaging Week. In this blog, she highlights the limitations of current packaging and why we’re set to see a shift in the future to make packaging more inclusive for all.

With social media being used more than ever in daily life, Aimee delves deeper into the effects this has on the expectations of a B2B audience.

drupa may be be over, but the work isn’t. From meticulous planning to post-event lead nurturing, see how strategic communications transform exhibition investments into lasting success

Sirah shares practical tips and tricks on how individual spokespeople can boost B2B Brand Awareness on LinkedIn via the use of their own individual personal profiles.

Want to elevate your B2B tech PR and Comms game? Learn from the best! Our latest blog highlights the women at AD Comms and their winning strategies. Discover the secrets behind their success, from crafting compelling narratives to building strong media relationships.

When it comes to B2B social media, standing out is one of the biggest challenges we all face. In this blog, Josie runs through her top four tips for running a successful B2B social media marketing campaign.

Rayyan explores why Team AD is venturing into TikTok and how the platform offers a unique avenue for B2B marketing and communications. Learn how you can join us for the journey ahead.

In our latest blog, Tom looks at how Covid’s impact on marketing strategies in the last 2 years may well help to produce more rounded B2B campaigns in the year ahead.

Market research reports can be time consuming to read in detail so sit back, hit play and let Alexa distil the key 2019 B2B video marketing stats for you.

A landmark year awaits and today marks the launch of AD2020 – a campaign centred on influential B2B storytelling. Find out how we can ‘Bring your stories to life’.