15-12-2025
CHRISTMAS TV ADS: ONLY ONE PIECE OF THE PUZZLE
With the festive season upon us, Ellie Martin looks at how retailers’ festive TV ads and campaigns are an example of successful integrated marketing campaigns.
Category: Integrated communications
14-04-2021
ENGAGING BUSINESS BUYERS WITH DESIGN
In this blog, Alexa discusses why design is so critical in B2B campaigns and shares the core criteria for engaging business buyers.