With increasing consumer concern and media scrutiny on packaging and, in particular, single-use plastics, the world is looking for more sustainable solutions.

A recent nationally-representative survey of UK adults, conducted by Two Sides and international research agency Toluna, found paper & cardboard to be the most preferred packaging material for environmental-friendliness, recyclability and practicality. However, this research also shows that consumers perceive paper and cardboard to cause forest loss and do not understand the industry’s high recycling rates.[1]

“There is increasing pressure on companies to be more sustainable and this is having a transformative effect on the packaging industry,” says Steven Stoffer, Group Vice President Development of Smurfit Kappa. “Paper-based packaging provides many benefits from protecting the products and preventing waste, to optimising logistics in the supply chain. Most importantly, it’s 100% recyclable and has the least impact on the environment.”

Two Sides provides fact-based information to reassure consumers that paper and cardboard is the sustainable choice. With a recycling rate of 83%, paper and cardboard are amongst the most recycled materials in the world – the highest of any packaging material. Furthermore, between 2005 and 2015 forests in Europe, which provide wood for making paper and packaging materials, grew by 44,000 square kilometres – that’s an area bigger than the size of Switzerland and amounts to over 1,500 football pitches everyday.

Two Sides has a wealth of resources to explain the sustainability and attractiveness of paper and cardboard packaging. These include the website www.twosides.info, newsletters, videos, infographics and the new Facts booklet which explores seven powerful facts about paper packaging’s positive impact on the environment.

Jonathan Tame, Managing Director of Two Sides, says: “We are delighted Smurfit Kappa recognises and values the information Two Sides has created. Together, we can inform consumers and businesses of the great sustainable attributes of paper and cardboard, the natural and renewable choice.”

[1] Read more on the survey https://www.twosides.info/UK/paper-and-cardboard-packaging-survey/