Media Centre

Two Sides News

Two Sides is an initiative by companies from the Graphic Communication Value Chain including forestry, pulp, paper, inks and chemicals, pre press, press, finishing, publishing and printing. Membership spans Europe, the United States and Australia. Our common goal is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium.

Two Sides Logo

335 Leading Corporations Remove Misleading ‘Go Green’ Claims

Release date: 13.11.2018 | images: 1

At the annual meeting of Two Sides’ Country Managers in London on 5th November 2018, representatives from Europe, North America, South America, South Africa, Australia and New Zealand determined to continue efforts to stop organisations making misleading, anti-print and paper messages in their customer communications.

Two Sides Logo

Smurfit Kappa joins Two Sides sustainability group

Release date: 02.08.2018 | images: 1

Two Sides, a global organisation that promotes the attractiveness and sustainability of paper, welcomes Smurfit Kappa, one of the world’s leading packaging companies, as a new member.

With increasing consumer concern and media scrutiny on packaging and, in particular, single-use plastics, the world is looking for more sustainable solutions.

Two Sides Logo

Turning a new Page: Two Sides publishes unique new micro-magazine for the print industry

Release date: 15.06.2018 | images: 2

Two Sides announces the publication of The Page – a short format magazine packed with exclusive content for the print and paper industry

Created by Two Sides, in partnership with Duplo International and Antalis, The Page, with its easy-to-digest 16-page format, will complement the UK’s established print industry news publications. Full of facts, information, research and innovation from the world of print and paper, the new magazine will be published three times a year with an initial circulation of 8,000 copies.

Two Sides Logo

Print and Paper Packs a Punch in a Digital World

Release date: 03.10.2017 | images: 4

The results of an international survey by Two Sides provides unique insight into how print and paper is viewed, preferred and trusted by consumers around the globe.

Two Sides Logo

Reducing the use of paper use may increase the UK Government’s carbon footprint – and reduce security!

Release date: 21.12.2016 | images: 2

In an open letter to the Rt Hon Mrs Andrea Leadsom, UK Government Secretary of State for Environment, Food and Rural Affairs, (Defra), Two Sides, a global organisation which promotes the attractiveness and sustainability of print and paper, challenges the government to explain how its planned paper reduction program will assist carbon reduction targets. In its recently published “Greening Government Commitments 2016-2020” Defra reveals a commitment to reducing paper consumption by 50%. However, this report does not consider what communications medium will replace this reduced paper use or that alternatives, most likely digital, will themselves have substantial environmental impacts.

Two Sides Logo

Major Corporations in Sight for Two Sides’ Global Anti-Greenwashing Campaign

Release date: 23.11.2016 | images: 1

At the annual meeting of Two Sides Country Managers in London on the 31st October 2016, representatives from Europe, North America, South America, South Africa and Australia determined to renew efforts to stop organisations using anti-print and paper messages in their marketing. Claims like, ‘go paperless, go green’ and ‘go paperless, save trees’, are commonplace as major corporations promote electronic services and products to reduce costs. However, such claims are not backed up by any analysis, they ignore the unique sustainable features of print and paper, and they do not consider the fact that all communication channels have an environmental impact.

Two Sides Logo

Consumers still value print & paper, but environmental misunderstandings persist

Release date: 21.07.2016 | images: 1

Citing environmental concerns, corporations and governments are increasingly driving communications online and making paper more difficult, and costly, to access. A new survey provides valuable insights into how consumers view this trend, and how they perceive and use paper in their daily lives.

Two Sides Logo

70% success rate for Two Sides in tackling Global Greenwash

Release date: 19.11.2015 | images: 1

Two Sides, the global initiative to promote the sustainability of print and paper, has reported a 70% success rate in persuading global organisations to remove misleading green claims from their communications as part of its worldwide anti-greenwash campaign.

Two Sides Logo

‘Two Sides’ reports 88% success rate in latest initiative to tackle Greenwash in the UK

Release date: 28.07.2015 | images: 1

Interim campaign results demonstrate effectiveness of challenging misleading ‘paper-free is better for the environment’ claims

Two Sides, the global initiative to promote the sustainability of print and paper, has today announced an 88% success in its latest campaign to tackle the use of greenwash among UK corporations. Since May this year, Two Sides has identified and challenged 25 well known organisations for making inaccurate and misleading environmental statements to their customers to encourage them to go paperless. To date, 22 of those companies approached by Two Sides have agreed to remove their offending claims.