Category: AD opinion and perspective

As summer draws to a close, Shireen sees the positives in a return to ‘business normal’, with some welcome adjustments.

First interactions are about forming a positive connection and establishing trust. In this blog, Shireen explains why non-verbal communication is essential to building relationships.

Helen looks back over a year of dramatic change that has also been a positive opportunity to think creatively about how businesses engage with customers and prospects.

Shireen discusses removing digital roadblocks and the importance of making information easily accessible to prospective customers in the absence of face-to-face interaction.

Brands design complex journeys to move customers towards a buying decision but failure to spot the emotional trigger point for a purchase can leave prospects cold.

As a ‘digital native’ herself, Sirah explores the value that traditional communication methods, such as creative direct mail, hold in resonating with younger customers.

Virtual communication may be the new norm, but just how does it compare to in-person interaction? Here, Shireen explores some of its shortcomings.

In this blog, Imogen discusses the importance of communication channels in raising awareness for a cause and key learnings from her experience.

Daniel discusses how concern over the coronavirus highlights the advantages of plastic that were with us all along

In times of true crisis, it causes us to reflect on the need to balance fact and feeling when we communicate with each other.

Good communication and collaboration is vital for business success and this is something we reflect on after a period of practical upheaval for Team AD.

How can the publishing industry remain relevant in the digital content age where everyone’s a publisher? Read on for our findings.