Category: AD opinion and perspective

As businesses get ready for Labelexpo Europe, we ponder the crucial role that labels continue to play in packaging and the trends currently shaping the industry.

A landmark year awaits and today marks the launch of AD2020 – a campaign centred on influential B2B storytelling. Find out how we can ‘Bring your stories to life’.

Why aren’t brands viewing personalisation as an in-store opportunity? In this blog, we explore how brick and mortar stores can offer real-time customisation.

Summer’s the perfect time for immersing ourselves in great stories, whether we choose printed books, e-books or audiobooks. Which books will make it into your suitcase this year?

Glastonbury Festival is as popular as ever. But given its undoubted mass appeal, how can it maintain some of its free love, hippie, counterculture ethos?

As digital innovations continue to disrupt industries across the board, we travelled to ITMA to witness first-hand the impact it’s having on the world of textiles.

With one year to go until drupa 2020, we reflect on the seismic changes in print technology over the last 25 years and get ready to embrace the future.

From clicks to flicks – find out why Netflix and other big brands in the digital sphere are embracing print magazines that speak directly to their customer base.

LinkedIn has adopted a ‘human touch’ with its new reactions function, but humans are complex creatures.

Engaging on a more personal level will be key moving forward. This blog looks at why brands should understand more about customers to deliver better experiences.

Is personalisation making the gift-giving process a more enjoyable experience for all involved? In this blog we explore why personalised gifts have become so popular.

Frustrated by junk mail through the letterbox? Find out how Royal Mail is cutting through the doormat clutter with engaging direct mail.