Category: AD opinion and perspective

Can hard copy, digital and audio books cohabit harmoniously in the evolving world of publishing? Here we share our findings from the Frankfurt Book Fair.  

Here we explore what happens when engaging branded communications draw you in but the associated customer experience disappointments.

Preventing food waste once topped consumer agenda. Here we explore the impact of ‘fixing’ the plastic problem on a, seemingly, diregarded topic.  

One in six people in the UK will experience mental health issues at some point in their life. Find out what AD Communications is doing to help. 

The future of retail is certainly hot news at the moment, a constant stream of negative stories about retail brands collapsing or struggling in the face of the rising trend to online shopping, compounded by their failure to reinvent the shopper experience.

For a grown man in his early thirties, I’ve had toys on my mind a lot recently. Sure, I have a three year old son who can’t get enough of the plastic things and yes, a beloved retail chain from my childhood recently did go into administration, but that’s not what’s causing my mind to wander towards Funko bobbleheads and Paw Patrol action figures. No, I am trying to wrap my head around what must be the most mind-boggling YouTube sensation in years: unboxing.

Author: Imogen Woods

It’s official – Thursday, 14^th December was the busiest day of the year for Royal Mail according to the BBC, with 10 million letters and parcels to sort through across the country. And I can say that I am partially responsible for the added workload.

Author: Elinor Martin

Christmas is just around the corner and with that comes the excitement and anticipation of what presents will be waiting under the Christmas tree on Monday 25^th December. But when you’ve torn off the wrapping paper, what will the packaging underneath be like, and what does that packaging say about the brand?

Author: Tom Platt

Those of you following the news recently may have seen the story about reality TV star Marnie Simpson reportedly breaking the advertisement rules on Snapchat. The 25-year-old social media influencer has fallen foul of the Advertising Standards Authority’s (ASA) rules against hidden advertising on social media.

Author: Michael Grass

Boy, what a difference four years make. It only feels like yesterday that I was blogging away on my keyboard about how my status as an avid book lover and closet Luddite had recently been threatened by the purchase of a Kindle Fire, only for me to realise by the end of said blog that it was indeed possible to have a deep appreciation for both digital and print media.