Category: B2B

A strong company culture doesn’t happen by chance. This blog explains how effective internal communications can turn employees into passionate advocates, helping to strengthen engagement, retention and business performance.

Is your packaging really sustainable? Can you prove it? Those are the questions businesses across Europe will need to answer when the ECGT Directive comes into force in September 2026. Rachelle Harry explains more…

Discover five trends shaping the packaging industry and what they mean for B2B marketing teams.

Strong media relations go beyond simply sending out a story; they require clear news value, tailored pitches, strong relationships and consistent follow-up to maximise impact.

When a crisis hits the pressure is intense, but good communication is critical. This blog post summarises 10 important principles to stick to when the going gets tough.

In a world drowning in content, the B2B brands that listen, ask questions and build genuine relationships will always win the long game.

In 2016, we highlighted four trends that were impacting the printing industry. Ten years on, we look at what came true and what has emerged since.

Events don’t end when the stand comes down—they’re just getting started. The real value lies in how you extend conversations, engage wider stakeholders and turn initial interest into long-term pipeline.

This year’s FESPA exhibition highlighted a clear shift in the print sector, as businesses increasing diversify across packaging, textile and signage to drive growth. In this blog, Rachelle Harry reflects on the key trends from the exhibition.

With so much B2B communication taking place on digital channels, let’s not forget the unique value of face-to-face conversations in building productive and mutually beneficial media relationships.

LinkedIn is one of the most influential channels in B2B marketing and social media lead generation. In our latest blog we look at how you can increase your LinkedIn presence for maximum B2B marketing success.

A lot of communications briefs start in the wrong place. Tactics aren’t the answer if the problem hasn’t been clearly defined. In this blog we explore what makes a strong comms brief leading to more effective communications and better results.