Fujifilm Europe is pleased to announce the appointment of Karl Borsky as Category Manager, Analogue Packaging, EMEA, reporting to Manuel Schrutt, Head of Packaging, Fujifilm EMEA. Within this role, Borsky will manage all analogue products across the entire Fujifilm product portfolio applicable for packaging applications including flexo inks, printing plates and curing systems. Borsky will support Fujifilm customers, prospects, partners and sales teams with all technical and product related topics. Additionally, he will manage and grow Fujifilm’s  partner network for these respective product ranges to allow the Fujifilm sales teams to offer full end-to-end solutions to its customers.

Borsky has more than 16 years of experience working within the packaging industry. His first role was at Sun Chemical, where he was part of the R&D team working on ink formulation. He then progressed to work for packaging giant Constantia Teich, for over 14 years, with significant experience in analogue and digital packaging Prior to joining Fujifilm, he worked for pigment company Habich, in product development.

Karl is well known and respected within the printing sector, which will help him to extend connections for Fujifilm with partners and customers, playing an integral role in increasing sales. He will visit existing and potential partners and customers to create new connections in order to aid Fujifilm’s continual growth. He will also work to promote the synergies of Fujifilm`s unique analogue and digital solutions.

Karl Borsky comments: “I am very excited to be joining Fujifilm. I know Manuel and many others within the industry from the past, so it is exciting for me to be able to reconnect with them. Additionally, I am looking forward to working with new people and create new relationships. For the last ten years, I’ve been a customer of companies like Fujifilm, so I have a good understanding of how to work with potential partners and customers.”

Manuel Schrutt, Head of Packaging, Fujifilm EMEA, comments: “Karl’s appointment is another milestone in with Fujifilm’s wider strategy to promote Fujifilm as an integrated packaging supplier. Karl’s experience and connections prove that he is an ideal fit to this role. His expertise  is greatly valued here at Fujifilm and we are truly excited to have him on board.”