Category: B2B comms advice and support

Strong media relations go beyond simply sending out a story; they require clear news value, tailored pitches, strong relationships and consistent follow-up to maximise impact.

When a crisis hits the pressure is intense, but good communication is critical. This blog post summarises 10 important principles to stick to when the going gets tough.

Events don’t end when the stand comes down—they’re just getting started. The real value lies in how you extend conversations, engage wider stakeholders and turn initial interest into long-term pipeline.

With so much B2B communication taking place on digital channels, let’s not forget the unique value of face-to-face conversations in building productive and mutually beneficial media relationships.

LinkedIn is one of the most influential channels in B2B marketing and social media lead generation. In our latest blog we look at how you can increase your LinkedIn presence for maximum B2B marketing success.

A lot of communications briefs start in the wrong place. Tactics aren’t the answer if the problem hasn’t been clearly defined. In this blog we explore what makes a strong comms brief leading to more effective communications and better results.

Business blogging remains one of the most effective ways to build credibility, improve visibility and generate leads if it’s approached strategically. Here’s why we believe business blogging still matters in 2026…

In an evolving digital landscape, standing out means being human, bold and connected. Here, Nat shares how to use integrated, people-first PR to drive engagement in 2026.

If presenting over a screen makes you feel nervous or self-conscious, this vlog is for you. Discover the three core principles for successful virtual presentations.

Webinars reach a global audience with maximum convenience and minimum cost. But in a crowded, digitally fatigued market, how do you get the best out of them?

‘The best storytellers live and breathe their narrative’ and in this blog Shireen looks at what happens to storytelling when there is a plot twist.

In this blog Helen looks at the importance of prioritising the cultivation of meaningful business connections over selling during the COVID-19 crisis.