We know that face-to-face interaction and a chance to see products first-hand at exhibitions and events are key sales points for businesses.
However, there’s no doubt that it can be a challenge for smaller exhibitiors to achieve share of voice at major technology events. Even at niche events, you could easily be fighting for attention with several hundred other companies.
So, a proactive strategy and a well-constructed integrated communications plan is needed to help you maximise your visibility across all channels pre-, during- and post-event.
From our years of experience within the industry working on exhibitions for clients, we’ve compiled our five top tips to ensure your brand message is heard:
• Take all opportunities
• Share preview information early
• Nurture press relationships
• Develop charismatic spokespeople
• Think visual
Read about these in more detail by downloading your free guide here.