Rayyan explores why Team AD is venturing into TikTok and how the platform offers a unique avenue for B2B marketing and communications. Learn how you can join us for the journey ahead.

Author: Rayyan Rabbani

In the fast-paced world of marketing and communication, staying ahead of the curve is essential. With the ever-evolving digital landscape, it’s crucial for businesses to adapt to new platforms and trends. That’s why we’re excited to announce our latest endeavour: launching our very own AD TikTok account!

I’ve no doubt that by now, TikTok is a platform that you will have heard of. Typically associated with being a ‘Gen Z’ platform, and being part of this demographic myself, I’d be confident in assuming most of the younger generation who are active on social media have the app.

I’ve personally been using TikTok since lockdown 2021 – I often find myself cycling through my socials and spending probably the most time on TikTok, where the algorithm somehow manages to keep me pinned to the platform. There was a time where I would post content on TikTok – from sneaker unboxings to daily vlogs. In fact, I even had a video that got more than a million views! Now, I mainly use it to search for recipes, quick DIY fixes or the best restaurants in the city.

With its growing popularity, people of all ages are in fact becoming more familiar and active on Tik Tok. For many, it’s solely for entertainment and viewing purposes; for some it’s a chance to make entertaining videos and go viral over the latest trending ‘challenge’; for others it’s a platform to quickly find solutions or advice relating to topics ranging from home content and recipes to business tips and career advice.

TikTok has over 1 billion active users, and many of them are within the prime age range of decision-makers in B2B organisations. This platform has proven to be an effective tool for building brand awareness and reaching new audiences. By using TikTok for B2B marketing and communications, businesses can adopt a more personable approach and showcase their brand in a relaxed and informal manner. This can help businesses to build trust and connect with their audience on a more personal level.

The TikTok Trifecta: Fun, Informative, and Engaging

Short-form videos have become the preferred content format for many. Concise, visually appealing videos make it easy to convey messages, tell stories, and capture attention quickly. As a B2B marketing and communications agency, we recognise the potential of this format and will take the opportunity to create engaging content.

Advertising options are expanding, meaning we can target our content precisely to those who need it most. The potential for creative engagement is limitless!

What to Expect on Our TikTok Journey

For our own communications, we’ve got our eye on TikTok’s virality. Trends and challenges take off like a rocket here. Getting in on the action can mean instant brand exposure to millions. We’re looking to create light-hearted but appropriate content which is something that you might not commonly see from other companies on the platform. We’ll show you what happens behind the scenes of an agency and give you a window on the culture and environment. These things matter most to us but also to those who are new into the industry or considering joining and enables us to continue to attract amazing talent.

We’re not just here to blend in; we’re here to stand out!

The Learning Zone: Expect short, sweet, and informative content on all things B2B marketing and communication. We’re breaking down complex concepts into digestible TikToks.

Behind-the-Scenes: Get a sneak peek into our daily office antics, because we’re human too!

And so much more…

TikTok is more than just a social media platform; it’s a cultural force reshaping the way we consume content and engage with brands. As comms specialists, we’re excited to embrace this platform and leverage its capabilities to connect with our target audience, build and share our expertise, and stay at the forefront of industry trends.

Join us on TikTok, where learning meets entertainment, and find out more about us!

Don’t forget to hit the Follow button (@into_ad) and stay tuned for the TikTok-tastic journey ahead. It’s going to be great fun, and we can’t wait to share it all with you!


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