Rayyan explores why Team AD is venturing into TikTok and how the platform offers a unique avenue for B2B marketing and communications. Learn how you can join us for the journey ahead.
Alexa discusses how and why brands should take a more thoughtful approach to customer marketing, especially in challenging times.
With so much B2B communication taking place on digital channels, let’s not forget the unique value of face-to-face conversations in building business relationships.
As digital innovations continue to disrupt industries across the board, we travelled to ITMA to witness first-hand the impact it’s having on the world of textiles.
Find out how augmented reality (AR) offers brands the potential to revolutionise packaging and create an interactive and fun user experience.
Today’s communications platforms make campaign success complex to measure. Here we look at the shortfalls of AVE and steps to valuable analysis.
Different industries have their own terms, abbreviations and acronyms. These may well make perfect sense to those within those industries, but can confuse and baffle those without.
Author: Dan Porter
When Andrew Wilkinson, 39, of south-west London, boarded a flight from Heathrow to Cape Town back in July, he probably didn’t expect that in a few short weeks his name would be appearing in all the British tabloids, American news outlets such as the New York Post and USA Today and other media from Turkey to South Africa and from Hong Kong to New Zealand.
Author: Alexa Mills
There’s no doubt that video is one of the most powerful ways to engage an audience. However, despite a general awareness of this in the B2B space, I often hear comments such as, ‘The products/services we sell aren’t exciting enough for video’ or ‘Our products are part of a wider technology so you couldn’t see them on camera’ or ‘There’s just nothing sexy about what we sell’.
Author: Jonathon Barnes
Someone has just cold called the office. They didn’t get to talk to who they wanted or know who that was and their various questions show a lack of research. The call failed. Is there another way to engage with business professionals?
Author: Ellie Martin
Improved memory and concentration, reduced stress and a developed vocabulary are all said to be benefits of reading regularly. When was the last time you read a book?
Author: Sam Morris-Warburton
It’s essential that both your PR & digital marketing team are on the same page. Their relationship is integral to the success of your business & here’s why.