Visual content to drive exhibition promotion

Ahead of its flagship Global Print Expo in 2022, FESPA required a new marketing and communications campaign aligned to the exhibition’s strapline ‘Print in Motion’.

To support the core communications, we proposed a visual-led campaign to bring the show messaging to life and to ensure consistent messaging across multiple channels, while also supporting FESPA to maximise visitor registration and conversion.

Being its largest exhibition since the pandemic, injecting positivity into the campaign was a must, and this would come from showcasing the success stories of the industry as well as creating upbeat and engaging visual content. FESPA was looking forward, and that was the tone we needed to echo across all content.

The content we produced included exhibition promo videos, social positioning videos, video interviews and podcasts, as well as a 24-page show guide highlighting the various features of the exhibition and a detailed floorplan.

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