Category: media relations

Strong media relations go beyond simply sending out a story; they require clear news value, tailored pitches, strong relationships and consistent follow-up to maximise impact.

Preparation is key to getting across your messages with clarity and confidence during any media interview. In this blog, Daniel offers some pointers on getting the best out of every media opportunity.

Over many years working as a B2B editor, I was sent hundreds of press releases and, unfortunately, many of them were written very badly. A poorly written release is unlikely to published, so it’s a missed opportunity to reach the target audience – as well as a waste of time and resources. What were common […]

With so much B2B communication taking place on digital channels, let’s not forget the unique value of face-to-face conversations in building business relationships.