A suite of comms assets for major product launch

Ahead of launching its latest evolution of cut-sheet toner technology, the imagePRESS V series, Canon needed a robust value proposition as well as a full set of marketing, PR and sales enablement collateral for the product.

‘Fresh Thinking’ was the overarching narrative, focussing on how new ideas and perspectives are vital to success for print businesses against the backdrop of commercial challenges in the aftermath of the pandemic. It addressed how customer demands are ever-changing and how profitable opportunities are available with the right equipment and support.

We worked with Canon to craft a compelling product proposition and then wrote, scripted, designed and produced a comprehensive range of assets for use across EMEA. This included competitor battlecards, product brochures, product videos, infographics, presentation slide decks, product demonstration scripts and social visual content.

The result was a bank of complementary assets that aligned both from a messaging and visual perspective.

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