Promoting its new range of wide format Acuity presses at FESPA 2022, Fujifilm called on AD help maximise the opportunity of being in front of the most influential people in the sector.
AD worked closely with Fujifilm to build a comprehensive Q&A, seeking to identify, well ahead of time, which questions were likely to be asked by the media, by prospective customers and by other industry stakeholders.
From this Q&A, we then created a messaging document to ensure that all Fujifilm representatives at FESPA 2022 were communicating the same core messages.
We drafted press releases for the individual products, a press release for the new range and strategy and thought leadership articles to underline this messaging.
All of this was then backed up by proactive media outreach to secure strong attendance at Fujifilm’s FESPA press conference, and one-to-one interviews on the stand.
In combination with commercial advertising planned and booked by us, and a strong promotional campaign on LinkedIn, these efforts led to a hugely successful exhibition, with very strong visitor numbers to the stand, extensive media coverage, and multiple strong sales leads.