Exhibitions and events are two of the best opportunities to build visibility and connect with the media – but only if you get the approach right. Based on insights from more than 30 journalists across Europe, this guide reveals what the trade media really need from brands today.

It covers everything from how to plan press activity before, during, and after a show, to what makes for a worthwhile press conference or interview. You’ll find practical do’s and don’ts, direct feedback from editors, and proven tips from AD Communications’ 40 years of experience supporting clients at global exhibitions.

Whether you’re planning your next trade fair or refining your media strategy, this guide will help you make every interaction count.

Download your digital copy below.